Analytics has already revolutionized the ad bidding process. What you see and read in an ad is next.
Digital advertising has evolved into an increasingly complex business tool at the forefront of modern technology. Large scale marketing now uses a combination of e-commerce tools, creative services, data analytics, and artificial intelligence to deliver messages to a targeted audience. The days are creating high-end print ads published in a glossy magazines have dwindled–and some industries, such as politics have been slower to adapt than others. The next innovation impacting digital advertising is programmatic creative.