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Digital Ads are Smarter Than We Think
Analytics has already revolutionized the ad bidding process. What you see and read in an ad is next.
AI In the Future: The Robots Could Create More Jobs Than Eliminate
Artificial Intelligence (AI) is here.
Why Holiday Shopping Wasn’t As Chaotic As It Used to Be–Thank AI
Even as the shopping experience evolves, the crush to sell the most still exist.
Quit Ad Blocking Me Bro!
Ad Blocking Tools Are on the Rise; What Countermeasures Can Marketers Use to Still Reach Consumers?
Politics Ain’t a Game, But Campaigns Are Encouraging Us to Play More
Can Political Campaigns Compete in the World of Fortnite?
Why Bots Helping Get Out the Vote is Okay
Campaigns are Scrambling For Any Way to Reach Voters–Period. More Tech Could be the Solution.
Video Kills the Radio Star and Everything Else
Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?
Top Reasons Why Facebook is Sooo Last Week
The once-dominant social media network is losing users. Will advertisers be next to bolt?
The RNC and DNC Could Take Over Your OTTs
We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.
Those DSPs Are Fake. Don’t Let Them Fool You
Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.
Screw You, I’ll Run My Own Ad Campaign
Marketers Are Ditching Agencies for In-House Programmatic Media Buying Services. Can It Work For You?
The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay
The Digital Future of the Voter Roll.
Women Come Second to Men in Accepting Self-Driving Cars
Women Will Drive the Mainstream Acceptance of Self-Driving Cars.
Political Download: West Virginia Ain’t Going Blue
West Virginia Is Currently in the Firm Hands of Conservatives. We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.
Political Download: That Loud Drunken Sports Fan Also Votes
Countries Most Active Voters Love Sports. Pundits have accused American voters of treating politics like a team sport — and they may be more right than they realize.
We Can Finally Talk About Politics–At The Ballpark
Sports Metaphors Are Useful, for Politicians. Politicians speak in sports metaphors like it’s their first language — and analysis of proprietary data from IQM, an AI solutions provider utilized for microtargeting voters, found they’re right to do so. Professional sports fandom cuts across party lines, with almost exactly the same percentage of Democrats as Republicans in each state declaring themselves fans of football, baseball, and hockey. So, if you want to talk across the aisle, speak the language of “goals” and “touchdowns” and “home runs.”
The Secret to Good Night Sleep-Eat More Chocolate
It is a truth, universally acknowledged that Liberals and Conservatives find themselves at staunchly opposed positions in a politically charged atmosphere. However, this stark contrast isn’t solely limited to their political stance but also seeps into their lifestyle choices. Based on these find out if you’re more likely to be a Democrat or a Republican.
The Politics of Consumption Affects the Consumption of Politics
Merriam Webster defines the term “Politics” as : “competition between competing interest groups or individuals for power and leadership (as in a government)”.
How Animal Rights Activism contributed to the drop of egg prices across the United States
Be it sunny side up with strips of bacon, boiled, poached or scrambled, eggs are one of the most popular foods consumed all over the world. Full of micronutrients, low in carbohydrates and high in proteins, eggs are a healthy source of nutrients for anyone. Given the popularity of this commodity, the current market trend would come as good news for most citizens. Due to a large surplus in egg production this year, egg prices are lowest for this time of the year in at least a decade.