
We Can Finally Talk About Politics–At The Ballpark
Sports Metaphors Are Useful, for Politicians. Politicians speak in sports metaphors like it’s their first language — and analysis of proprietary data from IQM, an AI solutions provider utilized for microtargeting voters, found they’re right to do so. Professional sports fandom cuts across party lines, with almost exactly the same percentage of Democrats as Republicans in each state declaring themselves fans of football, baseball, and hockey. So, if you want to talk across the aisle, speak the language of “goals” and “touchdowns” and “home runs”
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