Almost from day one of the Trump administration, there’s been an all-out assault on environmental standards and climate change advocates. To commemorate the administration’s first 100 days and protest their multiple rollbacks of environmental regulations, the People’s Climate March was organized in Washington, D.C. on April 29, 2017.
Attendees marched along Pennsylvania Avenue covering its entire width. The crowd carried signs decrying the president and his actions on the environment. Organizers expected anywhere from 50,000 to 100,000 attendees. The People’s Climate March organizers estimated that more than 200,000 marchers were present in D.C. More than 375 satellite marches took place in the U.S. and even more around the world.
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To gain greater insights into the People’s Climate March, IQM analyzed the data of the attendees then provided not only the “Who, What” When but also “Why” people attended. The organizers were then able to curate more powerful messages to resonate with voters and protestors.