Improvado

Improvado

By IQM

Improvado is an advanced marketing analytics solution for data-driven marketing teams operating in large enterprises and businesses with a global presence

Productivity

Improvado is an advanced marketing analytics solution for data-driven marketing teams operating in large enterprises and businesses with a global presence

Productivity

App Overview

Improvado helps marketing teams find answers in data effortlessly. Liberating marketing teams from data hassles gives them more resources and dedication to manage campaigns, allocate budgets, make informed decisions, and achieve business success at scale. It allows users to import marketing data from various sources to create a unified view of campaign performance across platforms. The Improvado apps on the IQM Marketplace allow users to integrate IQM Marketplace ad-serving data into their Improvado dashboards, creating a comprehensive view of their marketing performance. When users install the Improvado apps from the IQM Marketplace, they can connect to their IQM Marketplace account and integrate ad-serving data into their Improvado dashboards. The data is then transformed into a format that is optimized for analysis in Improvado. Users can select the data they want to work with and use Improvado's drag-and-drop interface to create custom dashboards that connect all dots between marketing, sales, and financial data. By integrating IQM Marketplace ad-serving data into Improvado, users can gain a deeper understanding of their ad campaign performance. They can track key metrics such as impressions, clicks, installs, and revenue across different ad networks, ad formats, and devices. They can also analyze the data to identify trends and patterns in customer behavior, which can help inform marketing strategies and budget allocation. The Improvado dashboards created using IQM Marketplace ad-serving data can also be used to recreate customer journeys, from ad impression to conversion, providing a clear picture of the customer acquisition funnel. This allows users to identify bottlenecks and optimize their campaigns accordingly. Overall, the Improvado apps on the IQM Marketplace provide a powerful tool for integrating and analyzing mobile ad-serving data. It enhances decision-making by providing a comprehensive view of marketing performance, connecting all dots between marketing, sales, and financial data, and recreating customer journeys.

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Key Benefits

Deeper Understanding of Ad Campaign Performance

Integrating IQM Marketplace ad-serving data into Improvado allows users to gain a deeper understanding of their ad campaign performance. By tracking key metrics such as impressions, clicks, installs, and revenue across different ad networks, ad formats, and devices, users can get a holistic view of their ad campaigns. This comprehensive data can help them make informed decisions and optimize their ad campaigns for maximum ROI.

Improved Marketing Strategies and Budget Allocation

By combining IQM Marketplace ad-serving data with Improvado, users can improve their marketing strategies and budget allocation. With a deeper understanding of ad campaign performance and insights into customer behavior, users can make informed decisions about where to allocate their marketing budgets. This allows them to focus on the ad networks, ad formats, and devices that are delivering the best results, ensuring that their marketing spend is being used effectively.

Streamlined Reporting and Analytics

Using Improvado with IQM Marketplace allows users to streamline their reporting and analytics. Instead of having to pull data from multiple sources and manually analyze it, users can use Improvado to automatically integrate IQM Marketplace ad-serving data with other data sources. This allows for real-time reporting and analytics, giving users up-to-date insights into their ad campaign performance. With streamlined reporting and analytics, users can make informed decisions quickly and efficiently, without wasting time on manual data analysis.

How Improvado works with IQM?

Connect Reporting Data Source

By integrating the Improvado app with the IQM Marketplace platform, you can connect and consolidate reporting data from various sources and visualize it in a single, unified dashboard. This allows you to gain a comprehensive view of your marketing performance across channels and campaigns, and make data-driven decisions to optimize your marketing strategy. The Improvado app on the IQM Marketplace platform then allows you to consolidate this data into a single, customizable dashboard that displays the metrics and KPIs that matter most to your business. You can choose from a wide range of visualization options, including tables, graphs, and charts, and create custom reports that can be shared with your team or clients

Connect Reporting Data Source

Combine Data with other Data Sources

With the Improvado app, you can connect and consolidate data from a wide range of sources,. You can then use Improvado' powerful data integration features to combine this data with other data sources. By combining data from multiple sources, businesses can gain a more comprehensive view of their marketing performance and make more informed decisions about their campaigns. For example, you might use the Improvado app to combine your website traffic data with your sales data to gain insights into the ROI of your marketing campaigns.

Combine Data with other Data Sources

Requirements

Improvado Account

IQM Marketplace Account

App Relevance

Dashboard
Reports

Verticals

Political
Healthcare
Travel
Retail
B2B
BFSI
Sensitive

Integration Details

Features

Reports
Web Services

Affecting IQM apps

Reports

Contact

Email Address

support@iqm.com

Contact Number

1(212)476-5245

Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.

Pricing

This integration requires one of the following subscription plan.

Standard

Everything is free on this app. Enjoy!

Free

Free

Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

IQMData FlowImprovado

Reports

Improvado

Improvado reports

IQM Permissons

This app will require the following permissions on you account

IQM

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