Tableau is a data visualization software used to create visual reports and dashboards from data sets imported from databases or the web. Tableau web data connectors, or WDCs, are special websites designed to be opened by a Tableau program and used to import data over the Internet into Tableau, where it can be analyzed and turned into reports. The Tableau app on the IQM Marketplace allows users to import IQM Marketplace campaign ad-serving data into Tableau, which can then be used to create visual reports for data analysis.When users install the Tableau app from the IQM Marketplace, they can connect to their IQM Marketplace account and import data into Tableau with just a few clicks. The data is then transformed into a format that is optimized for analysis in Tableau. Users can select the data they want to work with and use Tableau's drag-and-drop interface to create custom visualizations and reports. The visualizations created in Tableau can be used to gain insights into key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition (CPA). Users can drill down into the data to get a more granular view of their campaign performance and identify areas for optimization. They can also create dashboards to monitor KPIs in real-time and share insights with their team. Overall, the Tableau app on the IQM Marketplace provides a powerful tool for analyzing and visualizing mobile ad-serving data. It allows users to gain valuable insights into their campaign performance and make data-driven decisions to optimize their mobile app campaigns.

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