Candidate Awareness Campaigns

Candidate awareness campaigns are an excellent way to familiarize voters with the candidate, their platform, and their stance on various issues. A voter awareness campaign introduces a candidate, shares their biography, and tells us what makes them a good candidate. These introductory campaign ads generally set the tone for the entire campaign.

Public Affairs Campaigns

The goal of public affairs campaign is to seek policy influence in getting to change certain laws or regulations. Usually, public affairs campaigns are localized with issues related to the local political, social, or economic spheres, and narrow as they seek to influence a small number of people. A public affairs campaign is very important to have any positive policy impact.

Issue Advocacy Campaigns

The goal of an issue advocacy campaign is to raise awareness about an issue, often focused on economic, political, social, and environmental issues. Issue advocacy ad campaigns can help you reach people concerned about a certain issue and motivate them to action, such as donating their time, and money, and/or making a change with their vote.

Persuasion Campaigns

Political persuasion campaigns are used to influence your voters to support you over your opposition. Political persuasion is very effective in moving undecided voters to your side or consolidating your own supporter base.The key to persuasion is in reaching the desired target audience with the right messaging. The various types of messaging for effective political persuasion are helpful in influencing public perception of your candidate, building trust, uniting voters towards a common goal, communicating momentum, and using social and peer pressure to move the needle in your favor.

Event Promotion Campaigns

Whether it's to introduce a candidate, show endorsement, or stand up for a cause - rallies and marches are great to get the grassroots involved, to catch attention, and to show the momentum of your campaign. The higher the attendance of your event, the more likely it will catch the attention of the media, amplifying your support further.

Fundraising Campaigns

Fundraising is an important part of political & issue advocacy campaigns. To run a competitive political campaign, you need a well-executed fundraising strategy. A fundraising campaign is a solution to reach your supporters with messaging that resonates with them and connects to them at a deeper level. It's something that helps to define your campaign, your mission, and why people should give you their support.

GOTV Campaigns

The purpose of Get Out the Vote (GOTV) ads is to motivate, and direct voters to their polling location on Election Day. Reaching out to the right voters with the right message is crucial in the last days of the election. GOTV messages that provide voters useful information regarding voting, help make them a plan and persuade them through impactful messaging, have a great impact on voter turnout. According to some studies, if done right, your GOTV effort can increase your votes by more than 10%.

Top Reasons Why Facebook is Sooo Last Week

The once-dominant social media network is losing users. Will advertisers be next to bolt? Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users.

The RNC and DNC Could Take Over Your OTTs

We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.

Those DSPs Are Fake. Don’t Let Them Fool You

Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.

Screw You, I’ll Run My Own Ad Campaign

Marketers Are Ditching Agencies for In-House Programmatic Media Buying Services. Can It Work For You?

Video Kills the Radio Star and Everything Else

Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?

The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay

The Digital Future of the Voter Roll. U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.

Women Come Second to Men in Accepting Self-Driving Cars

Women Will Drive the Mainstream Acceptance of Self-Driving Cars. There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending.

Political Download: West Virginia Ain’t Going Blue

West Virginia Is Currently in the Firm Hands of Conservatives.We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.

The ONLY Digital Ad-Buying Platform Exclusively Built for Politics

West Virginia Is Currently in the Firm Hands of Conservatives. IQM has evolved into a leading data-driven political marketing solutions provider.

IQM offers a variety of features to manage data efficiently. All dimensions of your serving reporting data and all necessary KPI and metrics are at your fingertips in TapClicks. TapClicks is an integrated Marketing Operations Platform that includes sales enablement, workflow and order management, analytics, and automated reporting - all within a single intuitive user interface available on-demand in the cloud. It allows the creation of interactive dashboards with multiple types of graphs integrated within the system for use. You can apply deeper insights with TapClicks—complex visualizations.