POLITICAL PARTIES trust SIA - audience artificial intelligence - to


See results and perfect your message

Integrate user behavior, online data, offline events, public opinion, trends, and other signals to refine your message and deliver tangible results

Reach and influence individuals and public opinion

Deliver a consistent message across channels. Be in touch with the public at the right time and place with highly relevant and targeted information.


Identify your constituency and their positions in real time

Segment your audience and recognize tendencies base on multiple historical and real time signals of intent

Understand individual positions and behavior at scale

Integrate behavioral and location-based data sources to understand constituents with maximum granularity without loosing sight on big scale

IQM Decodes your Customers' Shopping Genome

A Customer Shopping DNA(CS-DNA) carries the genetic and learned instructions used in the selection, purchasing, usage, and recommendation of products and services by all customers. By mapping all the combinations we create more than a 360 view, we achieve a truly 3D understanding of your audience.

Building Blocks

Online Behaviour
Offline Behaviour
Personal Traits
Needs & Intents

Online Behaviour

Social traits - Social networks, connections, engagement, and more. Mobile traits - apps categories, usage, engagement. Digital traits - Search, content consumption and more

Needs and Intents

Psychographics, precise interests including activities, causes, entertainment, lifestyle, professional, and more. Shopping cart abandonments, product research, CRM, and others. Events

Personal Traits

Demographics (age, gender, home location, household Income, native language, and ethnicity) Technology usage and preferences Cultural cues Regional cues

Offline behavior

Precise real-time and historical location information, frequent places, competitors visits, unusual locations, and more Store Purchases and buyers remorse signals Expenditure patterns

One Source of Intelligence - Countless Benefits

Map and view the location of predefined customers’ cluster in real-time

Use past consumer behavior to plan and prepare for future events

Understand consumer flow and behavior under different conditions

Pre-target based on audience intelligence data and environmental signal

Target audience with the right message, at the right place and time for the right price

Retarget based on interaction with mobile ads.

Find out the real profile of your customers persona

Find out what are customers consuming and the places they are visiting

See consumer behavior in their physical environment in real-time.

Follow relevant audiences in the physical world based on their current location.

Track audiences based on their historical location visitation

Track audiences’ mobile and desktop usage.

Create incentives, promotions, and A/B tests in real time.

Improve the venue messaging and targeting

Provide businesses promotion attribution information

Match Audience’s DeviceIDs to brand’s 1st party data

Match Audience’s DeviceID to email, and phone number by leveraging 3rd party data

Match bidirectionally customers cluster with products and services