Targeting

Audience Targeting

Matched Audience Targeting

IQM matches your offline voter list or CRM data to mobile device IDs, cookies, and IP addresses using both ID-based and cookie-less proprietary patent-pending data matching technologies while keeping consumers' personal information private.

Matched Audience Targeting

Audience Targeting

Audience Targeting from Political Data Providers

IQM provides you with the ability to work with any data provider you choose. Upload CSV, integrate through your CRM or ingest data through your data providers.

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Custom Audience Targeting

Build your audience on any DMP platform of your choice and push them to activate.

IQM DMPPreferred Data onboarding partnersPreferred Data onboarding partners
Custom Audience Targeting

Pre-built Audience Segments Targeting

Pre-built Audience Segments Targeting

Immediately activate thousands of readily available politically curated segments.


Retargeting

Re-engage with your website visitors and bring them back to your site, wherever they are online.

Retargeting

Geo-farmed Audience Targeting

Target voters based on their historical location visitation behavior.


Lookalike Audience Targeting

Reach new voters with similar characteristics and behaviors to your target voters.

Lookalike Audience Targeting

Contextual Audience Targeting

Target users by the content they are consuming or have consumed in the past.

Supported by

  • 100+ languages are represented in cataloged content100+ languages are represented in cataloged content
  • 250,000+ publisher sites are cataloged250,000+ publisher sites are cataloged
  • 150,000,000+ URLs cataloged daily in real-time150,000,000+ URLs cataloged daily in real-time

Target Audience from Previous Marketing Campaigns

Build a dynamic campaign funnel by users who engaged with your ads in the past.

Target Audience from Previous Marketing Campaigns