The Smartest Media Buying Platform for Political Healthcare Specialty

Great campaigns start with better data

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Safely Combining the Power of Data and Media for the Most Regulated Verticals

Highly regulated industries like political, healthcare, cannabis, gaming, and more rely on IQM for intelligent media buying. Our Data Management Platform (DMP) simplifies the creation of precise audience segments that align with your target customers. By integrating your data with premium third-party sources and leveraging IQM’s advanced AI-driven insights, we connect these segments to our specialized Demand Side Platform (DSP) for efficient activation. This means smarter forecasting, better budgeting, and campaigns that deliver impactful results across screens and formats. See for yourself why IQM is the go-to programmatic advertising solution for regulated verticals.

DMP

Optimize Your Audience Building

Easily create precise audience segments that align perfectly with your target customers with IQM’s DMP

By blending your data with vertical-specific third-party sources from sectors like politics, healthcare, cannabis, and more, along with IQM’s advanced AI-driven audience engine, you can build custom audiences that are seamlessly piped into our DSP for easy activation.

With these data-driven insights at your fingertips, you can continuously refine and optimize your audience segments, ensuring that your campaigns remain effective and aligned with evolving market trends. In short, audience building through our DMP empowers you to connect with your customers in a more meaningful way, driving better results for your business.

A visual representation of an identity graph with the IQM logo at the center surrounded by various icons and descriptors connected in a circular layout. The descriptors highlight demographic, behavioral, and interest-based data: 'Female,' 'Age 35-44,' 'HHV > $75k,' 'Single,' 'No Kids,' and 'Bachelor's Degree.' Additional icons represent behaviors and interests, including 'Watches CNN,' 'Lives in a City,' 'Interest in Travel,' 'Interest in Exercise,' and 'Interest in Cooking.' Device icons such as a laptop, desktop monitor, and smartphone symbolize multi-device engagement. The image conveys a detailed, data-driven profile of a target audience in a clean and professional style.

IDENTITY GRAPH


Identity Resolution is Critical for Effective Digital Campaigns

IQM’s ID Graph provides a robust solution for advertisers looking to connect with consumers across devices

The average American now has about 22 connected devices, which presents both opportunities and challenges for advertisers. To effectively engage consumers throughout their journey, it’s essential to recognize them across different channels and devices and unify their identifiers into a single profile.

IQM’s ID Graph Connects Billions of Identifiers from Both Online and Offline Sources, Offering:

75%

US COVERAGE

Helping our advertisers reach a wide audience

85%

ACTIVE MATCH RATE

The system can accurately
identify consumers

100%

PRIVACY COMPLIANT

Data is scrubbed of Personally Identifiable Information (PII)

0%

COOKIE RELIANCE

Makes it adaptable to changes in digital tracking methods

DSP

The Most Focused, Compliant and Efficient Approach for Vertical Advertising

Better campaign results are driven by better data and deep vertical knowledge

Don’t waste your time or energy on general DSPs that struggle to effectively place your ads. IQM is integrated with leading Supply Side Platforms (SSPs) and publishers to provide high-quality inventory across Display, Native, Audio, Video, and CTV for highly regulated verticals like Political, Healthcare, and Cannabis—at scale.

Effortlessly leverage the audiences you’ve curated in our DMP to reach your target audience and plan your campaigns while ensuring compliance and brand safety standards. With real-time reporting, vertical-specific measurement solutions, and a team of industry specialists available 24/7, we help you ensure your ads are meeting your goals.

layered digital illustration showcasing various advertisements across different devices, representing diverse verticals in digital advertising. A television screen displays a political ad with the text 'It's Time For A Change' against a blue background with stars and red ribbon accents, featuring a hopeful woman in a suit. A laptop screen shows a car ad for an 'End of Year Sale' with a yellow SUV on a bright yellow and light blue background. A smartphone features an online gambling ad, while a tablet presents a healthcare advertisement with a woman in nature, smiling with the text 'Age With Grace. Choose Health.' The composition highlights the range of industries in digital advertising.

What’s New

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Celebrating our 10th Year of Advertising Excellence

30 Mins

to Activate Campaigns

99.9%

Uptime

24/7

Customer Support

Working with IQM allowed us to maximize reach against key constituencies, helping us win every vote possible via persuasion of modeled choice voters, and mobilization of core Democratic supporters.

Working with IQM has not only streamlined our operations but also provided a host of targeting capabilities that have amplified our campaigns. Their hands-on collaboration and willingness to adapt to our unique needs has made them an invaluable extension of our team.

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