iqmpoliticalgaming

Politics Ain’t a Game, But Campaigns Are Encouraging Us to Play More

Can Political Campaigns Compete in the World of Fortnite?

Matching up mobile gaming with the current heated U.S. political rhetoric seems like an unlikely pairing, but it’s happening. Political campaigns are eager to increase engagement among their voter bases with their content and CTAs. Especially younger voters.

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Video Kills the Radio Star and Everything Else

Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?

There comes a time in every technological advancements’ life when it is superseded by a more persuasive and more advanced technology. Approximately 30 years after television became the predominant form of entertainment, the band the Buggles’ proclaimed “Video Killed the Radio Star,” in their 1979 one-hit wonder.

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The White House Doesn’t Know How to Use the Google Machine

The President stumbled onto real concerns about Google’s search algorithm, but to him, AI might as well be a brand of steak sauce.

In an early morning Twitter rant on August 28, President Donald Trump accused technology giant, Google, of rigging search results of ‘Trump News’ “so that almost all stories & news is BAD.” The president added that … search results show only the viewing/reporting of Fake News Media. Fake CNN is prominent. Republican/Conservative & Fair Media is shut out. Illegal?” Continue reading “The White House Doesn’t Know How to Use the Google Machine”