Blog

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to...

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology. In the...

Agencies have always incurred costs on behalf of their advertisers that live outside the demand side platform, such as ad serving fees, tech fees, verification...

We are proud to share that IQM Power Segments has been named Best New Product – Non-Partisan at the 2026 Reed Awards. While we’re honored...

Global platform recognized for its dedication to the world’s most regulated industries and driving impressive results in political and healthcare advertising NEW YORK – OCTOBER...

Fierce Pharma Week 2025 in Philadelphia wasn’t just another industry gathering. It was a vivid showcase of how healthcare and pharmaceutical brands are rewriting their...

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;...

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information, channel...

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation, the model has brought efficiency...

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of healthcare...

New solution leverages the power of proximity to influence lawmakers, their staff and their closest inner circles NEW YORK – July 17, 2025 – IQM...

Microsoft’s decision to sunset Xandr marks another significant shift in the ever-evolving digital advertising landscape. As the ecosystem continues to consolidate and transform, it highlights...