Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

July 13, 2026 | 2 min read

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

If you missed our recent webinar with Campaigns & Elections, “Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns,” we’ve got you...

Political

Blog

Political

July 1, 2026 | 2 min read

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

By Matthew Dybwad Background on Campaign Finance and the Recent Ruling For decades, campaign finance rules forced national parties to bifurcate their efforts. Coordinated campaigns,...

Political

Blog

New Feature

Political

Targeting

June 10, 2026 | 3 min read

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with...

Why the Publicis acquisition of LiveRamp validates what IQM has always known about identity

Cross-Industry

Blog

May 20, 2026 | 5 min read

Why the Publicis acquisition of LiveRamp validates what IQM has always known about identity

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to...

Healthcare

Blog

May 15, 2026 | 1 min read

Lead with the core argument Beyond the physician: why healthcare marketing demands purpose built infrastructure

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology. In the...

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

Cross-Industry

Fees

New Feature

March 30, 2026 | 3 min read

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

Agencies have always incurred costs on behalf of their advertisers that live outside the demand side platform, such as ad serving fees, tech fees, verification...

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

Political

Blog

March 18, 2026 | 2 min read

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

We are proud to share that IQM Power Segments has been named Best New Product – Non-Partisan at the 2026 Reed Awards. While we’re honored...

IQM named Best Demand Side Technology at the 2025 AdExchanger Awards

Cross-Industry

Healthcare

Press Release

October 1, 2025 | 3 min read | Marketing

IQM named Best Demand Side Technology at the 2025 AdExchanger Awards

Global platform recognized for its dedication to the world’s most regulated industries and driving impressive results in political and healthcare advertising NEW YORK – OCTOBER...

Five Lessons from Fierce Pharma Week 2025

Cross-Industry

Healthcare

Blog

September 19, 2025 | 3 min read | Marketing

Five Lessons from Fierce Pharma Week 2025

Fierce Pharma Week 2025 in Philadelphia wasn’t just another industry gathering. It was a vivid showcase of how healthcare and pharmaceutical brands are rewriting their...

Healthcare

Blog

August 19, 2025 | 5 min read

Compliant by Design: Building a Demand Side Platform That Meets Healthcare’s Toughest Standards

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;...

Healthcare

Blog

August 12, 2025 | 5 min read

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information, channel...

Healthcare

Blog

August 6, 2025 | 5 min read

Are General DSPs Failing Healthcare and Pharma Brands?

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation, the model has brought efficiency...

Blog

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Why the Publicis acquisition of LiveRamp validates what IQM has always known about identity

Lead with the core argument Beyond the physician: why healthcare marketing demands purpose built infrastructure

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

IQM named Best Demand Side Technology at the 2025 AdExchanger Awards

Five Lessons from Fierce Pharma Week 2025

Compliant by Design: Building a Demand Side Platform That Meets Healthcare’s Toughest Standards

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

Are General DSPs Failing Healthcare and Pharma Brands?

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