Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

September 30, 2026 | 1 min read

Facing Your Inventory Fears Head-On This Election Cycle

As the final push nears, inventory anxiety peaks. You’ve likely heard the warning: the inventory you need will sell out if you don’t lock it...

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

Healthcare

Blog

September 21, 2026 | 2 min read

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

It’s no surprise that AI dominated conversations at Fierce Pharma this year, and the leaders that we spoke with agreed on something deeper: AI only...

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political

Blog

September 16, 2026 | 1 min read

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or...

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Political

Blog

September 14, 2026 | 1 min read

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign will...

10 Days to the First Early Voting: What Agencies Need to Know

Political

Blog

September 8, 2026 | 1 min read

10 Days to the First Early Voting: What Agencies Need to Know

Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media...

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Political

Blog

September 1, 2026 | 1 min read

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard practically...

Political

Blog

August 31, 2026 | 2 min read

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

By Adam Prather, Political & Advocacy Director The Fourth Circuit’s decision to block the FCC’s expansion of lowest-unit broadcast advertising rates could meaningfully reshape how...

Turn Voter Data Into Cross-Device Reach You Can Prove

Political

Blog

August 26, 2026 | 2 min read

Turn Voter Data Into Cross-Device Reach You Can Prove

We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can...

Join IQM at Fierce Pharma Week in Philadelphia

Healthcare

Blog

August 24, 2026 | 2 min read

Join IQM at Fierce Pharma Week in Philadelphia

The care decision has moved from one prescriber to a whole team, and we’re here to help you move with it. IQM maps the full...

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Political

Blog

August 12, 2026 | 2 min read

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn’t caught up, you could be spending media...

Healthcare

Blog

August 11, 2026 | 1 min read

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion...

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Cross-Industry

Political

Press Release

August 6, 2026 | 4 min read

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow NEW YORK, August 6, 2026 — IQM Advertising...

Blog

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Facing Your Inventory Fears Head-On This Election Cycle

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

10 Days to the First Early Voting: What Agencies Need to Know

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

Turn Voter Data Into Cross-Device Reach You Can Prove

Join IQM at Fierce Pharma Week in Philadelphia

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

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