Overview
IQM is seeking a strategic and detail-oriented Marketing Content Manager to join our growing team. This role will be responsible for developing, managing, and optimizing content across multiple channels to support marketing, sales, client success, and thought leadership initiatives. The ideal candidate is both creative and analytical, with experience translating complex topics into clear, compelling content for diverse audiences — both technical and executive.
Why You’re a Fit:
- You are a high-level individual contributor who takes pride in mastering their craft. You understand that “thought leadership” is only valuable when it serves a specific business purpose. You have the vision to build an editorial calendar from scratch and the wherewithal to ensure it aligns directly with our go-to-market objectives.
- Owner, not participant: Whether you are looking to take the next step in your career or happy being truly the best at what you do, you take full responsibility for the strategy and execution of your work.
- Connect content to revenue: You understand that every asset must move a needle within the organization. You don’t write for the sake of writing, but rather driving a specific GTM outcome.
- Strategic architect: You have the ability to see the big picture of the organization’s goals and translate them into a structured, high-volume editorial calendar.
- Quality and results: You live and breathe creating materials that actually work (and testing new ideas to uncover what does). You are looking for a high-growth environment where your output is measured by its impact on the business.
You’ll Succeed If:
Success in this role is defined by the transition from simply producing content to owning a high-performance engine that supports our growth targets.
- Your calendar is aligned: You have established a consistent editorial flow where every flagship and supporting asset serves a purpose supporting the GTM objectives.
- The funnel is moving: You can see the direct line between content engagement and revenue targets, specifically through high-value account touches at critical stages of the pipeline.
- You’ve built authority: IQM has become a cited and discoverable authority in our verticals through increased organic and answer engine traffic.
- The process is seamless: You have created a scalable structure with processes that ensure high-volume, high-quality output.
Responsibilities:
- Own the content strategy and editorial calendar to support cross-channel sales and buyer enablement, including web, blog, email, and social
- Create, edit, and manage high-quality content including blog posts, whitepapers, case studies, client-facing materials, research and other marketing collateral
- Collaborate closely with Marketing, Sales, Product, and Client Success teams to align content with business goals
- Translate data-driven, technical, and industry-specific concepts into engaging and accessible content throughout the funnel
- Own the brand voice and ensure consistency in tone and messaging across all content
- Manage content workflows, deadlines, and approvals
- Optimize content for SEO/AEO, audience engagement, and performance metrics
- Analyze content performance and provide insights to improve reach and impact
- Maintain and update website and content libraries as needed
Qualifications We’re Looking For:
- 5-7 years of experience in content management, content marketing, or a related role
- Strong writing, editing, and storytelling skills
- Experience managing content across multiple channels and audiences
- Ability to work cross-functionally with internal stakeholders
- Strong organizational and project management skills
- Comfortable working in a fast-paced, growth-oriented environment
- Experience in Ad Tech, data, political, healthcare, or enterprise technology / SaaS environments
- Familiarity with SEO and AEO best practices and analytics tools
- Experience with CMS platforms (e.g., WordPress, Webflow)
- Background supporting B2B marketing or sales enablement content
About IQM
IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
IQM was recently honored with the Best Demand-Side Platform award at the 2025 MarTech Breakthrough Awards and the Best Demand-Side Technology award at the 2025 AdExchanger Awards, highlighting its leadership in innovation and excellence in programmatic advertising.
For more information, visit iqm.com
