IQM ENTERPRISE
Most DSPs were built to buy media. Identity was added later. Every layer in between results in match rate drops, measurement fragmentation, and your media dollars doing less work.
IQM is built on identity that resolves offline to online: household, device, real-world records to digital signal. Less signal loss means more budget reaching the audience it was meant for.
WHY OTHER PLATFORMS PLATEAU
When identity is downstream of the bid, every partner building on the platform inherits the architecture. Match rates drop when clean files are onboarded, overlap across data partners goes undetected, and measurement can’t close back to the audience the campaign started with.
Partners on DSP-first infrastructure hit a ceiling they didn’t set, and as online signals erode, cookies, MAIDs, walled-garden APIs tightening: that ceiling continues to drop.
The DSP-first architecture held together when signals were cheap, compliance was loose, and scale papered over the seams. None of those conditions hold anymore. Four forces of change are converging.
Cookies are functionally gone, MAIDs are degrading, and walled gardens continue to tighten. The industry’s response has been to consolidate around email-based identity, but those signals are degrading too. Open rates are falling as inboxes go dormant and hashed emails go stale. Platforms that pulled identity into the bid stream off email are watching their foundation erode the same way third-party cookies did. Identity resolved offline to online doesn’t have that decay curve.
Compliance enforced downstream has to be enforced at every vendor handoff. Regulatory fragmentation and scrutiny is expanding in the verticals partners care about most. Every seam in the stack is a place where the compliance posture can break and the partner building on top inherits that risk. Identity-first enforces compliance once, at the foundation.
Mass-market DSPs were optimized for the median advertiser. High-stakes advertisers increasingly report that those platforms struggle with accuracy in localized targeting districts, clinics, and life-stage cohorts fail to deliver the nuance needed to influence complex behavior. That pressure flows directly to the partners serving those advertisers.
Several major partner platforms have been deprecated, wound down, or absorbed in the last three years. The list of viable tech-to-tech build options is narrowing, and the trajectory isn’t reversing. Partners making multi-year commitments need a durable platform, one with ownership, commercial independence, and architectural coherence.
The partners who built on identity-first infrastructure early in the last platform cycle are the ones compounding now.
The same shift is happening again.
THE PLATFORM
IQM starts with a proprietary identity graph that resolves offline to online household, device, and real-world identifiers to digital signals. Audiences are built against it. Activation runs against those audiences. Measurement closes back to the identity that placed the bid.
For partners, data comes in without losing fidelity, audiences extend without losing measurability, and exposure ties back to outcome inside a single system.
Proof the sequence holds in the hardest targeting environments in advertising. The same architecture works everywhere else.
Each pillar below is a downstream effect of the sequence. Take identity out of the foundation and each one becomes harder, slower, or less defensible.
Onboard a clean first-party file and the match rate holds. Activate against that audience and reach is measured against the same identity. Close the loop and attribution ties to the records you started with.
Turnkey whitelabeling for partners who want a branded self-serve UX without building one. Modular API for partners with their own front end. The most granular margin controls of any DSP on the market. Admin and user management for multi-client operators with client-to-client permissions and billing in one place.
Partner needs drive the roadmap. When something needs to ship, we collaborate with our partners to build and ship it. Our managed service onboarding ensures revenue lands in-market while your team ramps. The platform moves with your needs.
Partnerships aren’t one shape. But what every shape shares is the foundation: identity resolved first, with activation and measurement built on top of that single resolution.
If your business has endemic inventory, a direct-sold network, a CTV audience, a vertical publisher network, a POC, retail media platform, or an O&O property, you already have the audience. What you typically don't have is an activation layer that extends that audience into the open programmatic ecosystem without losing the identity resolution you had on your owned properties.
Most DSPs extend your audience by handing it off to a third-party graph, often a digital-only one. The further your audience travels from your owned properties, the more the match rate decays. Measurement across owned and extended stops being comparable. The result: two sets of numbers and no clean way to reconcile.
IQM resolves your audience once, then carries that resolution through activation across every major format and screen. One audience, all channels, one set of numbers.
You onboard your first-party audience into IQM. It resolves against the graph and activates across the open ecosystem. Owned and extended share the same identity, which means they share the same measurement. Managed service is available for partners ramping into programmatic; whitelabel UX or API is available for partners with mature digital operations.
Audience, endemic inventory, or a direct-sold media network.
Identity pull-through from owned to extended. Measurement that unifies both. Optional managed service.
If your business is built on a proprietary dataset, an identity solution, or a patented targeting technology, the activation layer you license into is where your work holds or degrades. Most activation layers are built on email-first graphs. When you license data in, it gets resolved against an email signal that's already degrading. Match rates drop, overlap with other data partners goes undetected, attribution gets abstracted to a segment ID three systems removed from your records.
IQM resolves your data against our identity graph inside the platform before activation, not after. Match rates hold. Overlap stays detectable. Measurement closes back to the records you licensed in, so you can show clients what your data actually did.
You license your data into IQM. It resolves against our graph and activates against the audiences your clients build. Match rates, coverage stats, and outcome measurement tie back to the records you brought in. For identity owners whose technology sits upstream of the bid, IQM is the cleanest downstream resolution on the market.
Proprietary data, audiences, or identity resolution.
Activation that preserves what your identity gets right. Closed-loop measurement tied to your records. Licensing economics that don't require you to build your own DSP.
If you operate as a DSP in-market as a meta DSP, a trading desk, a reseller with a book of clients: you already sell the outcome. What you need is the infrastructure to deliver it without building a bidder, and without sacrificing margin.
Whitelabel our platform and run your DSP on top. Your clients log into your UX. Your sellers sell your product. The bid, graph, inventory, and measurement happen inside IQM, kept invisible to your clients and fully under your commercial control. Identity-first architecture underneath means match and measurement quality that's typically out of reach at your price point.
You operate as the platform your clients know. IQM operates as the platform underneath. Margin controls are configurable by client, vertical, campaign type, or channel. Admin controls handle client-to-client permissions and billing. When you win new business, the infrastructure scales without a new build.
A client book, a brand, and the capability to run campaigns on your own.
Turnkey whitelabeling. The most granular margin controls of any DSP on the market. Admin built for multi-client operators. A bidder you don't have to build.
If you run campaigns for complex and high-stakes clients, the platform you run on is part of what you deliver. Your clients don't buy your DSP choice directly, but they see the downstream effects: match rates, targeting precision, and the measurement story you bring back at the end of a cycle.
Most agencies inherit a ceiling from the DSPs they run on. Identity layered on after the bid means extended audiences lose fidelity. Measurement arrives in a separate report from a separate system, and the agency stitches a narrative across fragmented data. When the client asks what happened, the answer gets longer and hedgier than anyone wants.
IQM collapses that problem. Identity resolves once. Audiences hold match rates through activation. Measurement closes back to the records the campaign started with. The answer is a single number, tied to the audience you built.
Run IQM under your brand through whitelabel, or behind the scenes as infrastructure. Managed service when you're scaling faster than you can hire. Sales enablement for the people on your team who pitch and close. Compliance posture transfers directly to your client engagements, inherited from IQM's foundation, not built on top.
A client book, an operating team, and domain depth in the verticals you serve.
Identity-first infrastructure your clients benefit from without needing to understand it. Whitelabel or behind-the-scenes operating models. Managed service capacity when you need it. A service team that treats you as a partner.
If your platform is built around search, social, email, or another isolated channel, programmatic is the natural next expansion, but the hardest to build well. IQM gives you a programmatic layer you can integrate through API, with the precision and compliance your current channels already deliver.
Most of IQM Enterprise is built for partners. The same platform also serves a narrow set of Fortune-class brands and major adtech platforms where the audience is high-value, the decision is consequential, and the standard options don't meet the precision bar. Direct platform access with the full identity graph and DMP behind it.
COMPLIANCE
SOC 2 Type 2 certified. HIPAA-compliant data handling. Zero cookie reliance. Privacy-safe identity resolution across the stack. IAB, GDPR, and CCPA certified. Every campaign decision captured in an auditable record.
For partners, the foundation transfers directly. When your clients operate in regulated environments or expect a privacy posture that holds up under scrutiny, compliance inheritance is part of what you offer them.
FAQS
Direct answers from the partnerships team. If yours isn’t here, the fit call is the right place for it.
No. Most DSPs were built to buy media; identity was added later. That sequence means identity on those platforms is always downstream of the bid, stitched in from external graphs or licensed in from data partners. Match rates drop, measurement fragments, and partners inherit the sequence.
IQM was built the other way around. Identity is resolved first; the DSP is how that identity gets activated. Match rates, overlap-free waterfalls, closed-loop measurement, first-party data pull-through are all downstream effects of the sequence.
Patient targeting, NPI waterfalls, and household-level voter identity are the hardest targeting environments in advertising. If the sequence holds there, it holds anywhere. 99% NPI coverage and a 90% match rate in political aren’t statements about what IQM does — they’re proof of what identity-first architecture delivers. Every other shape — publishers, data providers, resellers, agencies, direct advertisers — benefits from the same foundation.
The integration isn’t replacing what you have. It’s activating it inside a platform that doesn’t flatten it. Most “identity” in the market is email-first. Activation layers built on those graphs treat your identity as one more email-derived input, which is where match rates drop and the work you did upstream gets abstracted away. IQM resolves identity offline to online, before the email layer, so what you built pulls through to activation and measurement intact. The key is that the activation layer preserves what yours gets right.
Partners with mature stacks typically come to IQM for one of three things: access to the identity graph and voter or NPI data, a second activation path for audiences their primary DSP can’t resolve cleanly, or a whitelabel layer for a new business line they don’t want to build. Which one depends on you.
Data providers license data into IQM; economics, usage visibility, and controls are part of the commercial conversation. Publishers and networks onboard first-party data into the DMP for activation. The data stays yours, governed by our compliance framework. Resellers and agencies use their clients’ data under whatever agreement they have with those clients. Data handling is explicit in the contract.
A lift-and-shift is one of the most common shapes we see. Campaigns in flight don’t get disrupted. The team running them doesn’t have to relearn everything overnight. Migration is paced to the business, not to a rollout calendar. Timing varies by scope, but the process is explicit upfront.
The granular answer depends on model and volume. The structural answer: IQM has the most configurable margin controls of any DSP on the market. Margins are set by client, vertical, campaign type, channel, or any combination. That conversation is part of the fit call.
A named partner team along with platform training, sales enablement for the people who sell it inside your org, and a direct line to product when you need changes. Partner feedback shapes the roadmap.
LET’S TALK
Partnerships start with a short call to understand your business and the shape you’re considering. If IQM is the right platform for it, we’ll show you how it works. If it isn’t, we’ll tell you that too.
An Enterprise partnerships lead will reach out within one business day.
1100 15th St NWWashington, D.C. 20005
191 Main St #595Port Washington, NY 11050 USA
