NEWIQM Power Segments

Reach the people who shape the decisions that matter.

Every high-stakes decision has a network behind it. The aides who brief a senator, the care team that influences a prescriber, the advisors who guide a major financial choice. Power Segments maps that network and puts your message where influence actually lives.

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Reed Awards · Best New Product 2026
Named best new product in political advertising. Recognized for breakthrough precision in influence targeting.
POWERSPHERE 1° INFLUENCE POWERORBIT 2° INFLUENCE DECISION-MAKER
Privacy Safe
“

To influence a decision, reaching the decision-maker isn’t enough. You need to reach the people who shape their thinking before the decision is made.

IQM — Particular Precision. Real-World Outcomes.

HOW IT WORKS

Two tiers.
One precise network.

Power Segments maps first and second-degree influence networks around any high-stakes decision-maker, whether that means a policy-maker, a prescriber, a voter cohort, an executive, or a set of consumers at a major life moment. Using billions of location-based movement signals, IQM builds a validated, privacy-safe picture of who surrounds them at work, at home, and in the community. The result is two distinct, targetable audiences derived from the same underlying signal.

1° Influence

PowerSphere

First-degree influence

The tight, exclusive inner circle. These are the people who directly interact with the decision-maker at work and home.

Who this includes
  • Aides, advisors, and chiefs of staff
  • Non-NPI nurses and non-clinical staff
  • Household members and close contacts
  • Trusted colleagues and direct reports
2° Influence

PowerOrbit

Second-degree influence

The broader network that shapes priorities and frames conversations before the decision-maker engages.

Who this includes
  • Lobbyists, coalition partners, and advocacy leaders
  • Key opinion leaders and peer networks
  • Donor networks and issue-adjacent advocates
  • Community figures and influential peers

PowerSphere and PowerOrbit audiences are built from observed real-world behavior, not modeled demographics or public-data inference. Every connection is validated through IQM's identity graph. Both tiers are available independently or together, with no overlap and no duplicate spend.

WHERE IT APPLIES

Every domain where decisions have consequences.

The same architecture of real-world signals, identity validation, and two-tier network structure applies wherever a decision-maker is surrounded by a network that shapes how they decide.

Political & Advocacy

Legislation and policy

Legislation doesn't move in isolation. Bills are shaped by the people who brief legislators, draft amendments, and frame constituent narratives. The decision-maker in the room is rarely deciding alone.

Who IQM reaches
U.S. senators and representativesState and local legislatorsChiefs of staff and senior aidesPolicy directors and lobbyistsAdvocacy and coalition leaders
Campaigns & Elections

Voter decisions

Persuasion doesn't happen in a vacuum. Household members, neighbors, and community figures shape how a voter frames their decision long before they look at a ballot.

Who IQM reaches
Persuadable voter cohorts by districtHousehold and family networksCommunity leaders and precinct influencersDonor circles and party contacts
Healthcare & Life Sciences

Clinical decisions

Prescribing decisions are made in a clinical context that includes non-NPI nurses, pharmacists, coordinators, office managers, and peer networks. Reaching the prescriber alone misses most of the influence environment.

Who IQM reaches
Prescribers and physiciansNurse practitioners and PAsClinical coordinators and office managersPharmacists and pharmacy directorsKey opinion leaders and peer networks
B2B & Corporate Affairs

Commercial decisions

Enterprise buying decisions involve committees. Board-level decisions are shaped by employees, advisors, and investors. If 80% of buying decisions are made before a company is even aware of intent, it's critical to influence the committee.

Who IQM reaches
C-suite and board-level targetsBuying committee membersInvestor and advisory circlesIndustry peers and trade press
Consumer Verticals

Consumer decisions

The most consequential consumer decisions are shaped by the people closest to the buyer: a vehicle purchase, a major life event, financial crossroads. Reach the household, the friends, and community leaders who move consumer behavior.

Who IQM reaches
Auto intenders and household decision-makersEvent and entertainment audiencesLife-stage transition cohortsPeer and social influence networksCommunity anchors and trusted referrers

THE METHODOLOGY

Observed. Validated. Activated.

IQM Power Segments is built on the same identity graph that powers IQM’s full targeting platform: a proprietary framework that resolves offline identity to online signal. The methodology for influence network mapping is straightforward, but the underlying data infrastructure is what makes it reliable.

01

Map the decision-makers.

IQM resolves the targets (e.g., legislators, prescribers, voter cohorts, executives, consumer cohorts) to their verified work and home locations using our identity graph. This is not a public-records lookup or weak digital signals. It is a deterministic match between real individuals and their real physical presence.

02

Surface the network.

Billions of time-weighted location signals reveal who consistently co-occurs with the target at their office, in their building, at their home to determine persistent patterns, not probabilistic proximity. Temporary or coincidental co-location is filtered out and what remains is a verified network of actual relationships.

03

Tier by influence.

First-degree contacts become PowerSphere. Second-degree connections become PowerOrbit. You choose how deep into the network your message reaches, whether it's the tight inner circle, the broader influence environment, or both. Each tier is a distinct, activatable audience through IQM's DSP.

04

Activate and measure.

Power Segments audiences activate directly through IQM's platform across display, video, CTV, audio, and native. Because identity and activation live in the same system, media dollars go farther and every impression is tied back to the core target. You see what ran, who saw it, and what the measured outcome was.

THE IQM IDENTITY ADVANTAGE

Identity resolved before the bid.

Power Segments is built on the same identity graph that powers all of IQM’s targeting: an integrated DSP + DMP that resolves identity offline and online identity before a single impression is bought.

85%
Average active match rate across all audiences
90%
Active match rate in political targeting
99%
NPI coverage via live overlap-free waterfall
200M+
Anonymous voter profiles at household level

COMPLIANCE BY DESIGN

Built for the most regulated verticals in advertising.

Influence targeting requires real-world data and real-world data in political and healthcare advertising requires a compliance architecture that most platforms are not built for. IQM Power Segments is.

Privacy-safe identity

Every connection in a Power Segments audience is derived from verified device signals rather than probabilistic stitching or third-party assumptions. There's zero cookie reliance while deterministic, household-level links are built and maintained inside IQM's identity graph.

HIPAA and political compliance

IQM is built from the ground up for healthcare and political advertising. HIPAA-compliant data handling. IAB, GDPR, and CCPA certified. Every campaign decision captured in a fully auditable record.

No overlap, no waste

IQM's identity waterfall ensures that every dollar in a Power Segments campaign reaches a distinct, verified individual. No duplicate spend across data partners or overlap between PowerSphere and PowerOrbit audiences.

Glass Box AI

Every audience-building action is logged and visible. IQM's Glass Box AI standard means you can see what data was used, how the network was built, and why. Our AI isn't black box and full control stays with the trader at every step.

THE LANDSCAPE

IQM is different.

What separates Power Segments from other influence-targeting approaches is where the data comes from and what happens to it afterward. Most approaches start with inference. IQM starts with observation.

Approach 1

Modeled approach

Builds influence networks by modeling who is likely to be connected based on job titles, public records, and demographic signals. Fast to build. The connection is inferred, not observed. Networks are representative, not verified.

— Inferred
Approach 2

Social graph approach

Maps influence from public social signals, FEC data, and disclosed relationships. Strong for surfacing formal connections but limited for the informal networks or aides, neighbors, and trusted colleagues that often carry more weight.

— Inferred
The IQM Approach

IQM Power Segments

Networks built from billions of real-world location signals: persistent, time-weighted, and validated through IQM's identity graph. Influence is observed, not modeled and every connection is a real person who has been verified to have repeated, meaningful contact with the decision-maker. Power Segments are activated and measured inside the same platform to create one closed loop.

IQM ADVERTISING CORPORATION

Don’t hope for a seat at the table. Reach those who are already there.

Power Segments is available now across political, healthcare, financial services, and B2B verticals. Talk to an IQM specialist to see how influence targeting applies to your next campaign.

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