Agencies have always incurred costs on behalf of their advertisers that live outside the demand side platform, such as ad serving fees, tech fees, verification…
https://iqm.com/wp-content/uploads/2026/03/IQM_3rd_Party_Blog_Post.png6271200Peter Kanehttps://iqm.com/wp-content/uploads/2026/02/IQM_Primary_Logo_WhiteGlass.pngPeter Kane2026-03-30 11:00:002026-03-30 13:20:08Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign