Planning
Audience Planning
Optimize your advertising spend and drive better results with our audience planning feature, designed to help your brand reach the right people at the right time.
Onboard your Audience List
IQM matches your NPI list, custom audience list, ready-to-use HCP list, patient list, or CRM data, with up to a 95% match rate, to mobile device IDs, cookies, and IP addresses using both ID-based and cookie-less proprietary patent-pending data matching technologies while keeping consumers' personal information private.
Seamless integration with multiple providers
Use any DMP provider as per your needs
Upload data in any format and from any system
Push data from your DMP to IQM in just a few clicks
Create your HCP or patient List
With IQM, you can create a highly qualified HCP or patient list with the most up-to-date clinically relevant real-time audience data in a privacy-safe manner compliant with HIPAA (Health Insurance Portability and Accountability Act). IQM provides complete transparency and the newly created list can be activated in the IQM DSP platform immediately.
Specially curated audience segments
Most up-to-date audience segments
Privacy safe audience segments
