Audience Targeting

Maximize your reach and impact by pinpointing your ideal audience with our precise targeting capabilities.

Matched Audience Targeting

IQM matches your NPI list, custom audience list, ready-to-use HCP list, patient list, or CRM data, with up to a 95% match rate, to mobile device IDs, cookies, and IP addresses using both ID-based and cookie-less proprietary patent-pending data matching technologies while keeping consumers' personal information private.

  • Advanced data matching technology

  • Match offline data to digital IDs

  • Cookie-less matching

  • Privacy safe audience matching

IQM DSP Platform - Healthcare Vertical - Matched Audience Targeting

Audience Targeting from Healthcare Data Providers

IQM provides you with the ability to work with any data provider you choose. Upload CSV, integrate through your CRM or ingest data through your data providers.

  • Flexible data provider options

  • Upload data in any format and from any system

  • Seamless integration with multiple providers

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IQM DSP Platform - Healthcare Vertical - Matched Audience Targeting

Custom Audience Targeting

IQM allows you to build your target audience on any Data Management Platform (DMP) of your choice and then seamlessly push them to activate on IQM's platform

  • Use any DMP provider as per your needs

  • Push data from your DMP to IQM in just a few clicks

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IQM DSP Platform - Healthcare Vertical - Custom Audience Targeting

Pre-built Audience Segments Targeting

IQM offers an extensive library of healthcare curated segments that are readily available for activation. You can instantly choose from thousands of these segments, which have been precisely targeted to reach specific healthcare audiences.

  • Meticulously curated Segments by our experts

  • Activate these segments within minutes

IQM DSP Platform - Healthcare Vertical - Pre-built Audience Segments Targeting


Using IQM's advanced retargeting technology, you can re-engage with your website visitors. Our platform tracks their online behavior and displays your ads to them across multiple channels and platforms

  • Stay top-of-mind and bring your users back to your site

  • Increasing the chances of converting your users to your customers.

IQM DSP Platform - Healthcare Vertical - Retargeting

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Geo-farmed Audience Targeting

By leveraging IQM's proprietary location data technology, you can target people based on their historical location visitation behavior

  • Identify target audiences based on their visitations of specific locations such as hospitals, laboratories or pharmacy stores

  • Create a customised segment of these audiences

  • Reach out to these audiences on mobiles or desktops with a customized message.

Target HCPs or patients based on their historical location visitation behavior

Lookalike Audience Targeting

With IQM, you can expand your reach and connect with new people who share similar characteristics and behaviors to your target audiences

  • Identify patterns in users' demographics, interests, and online behavior

  • Build custom audience segments of users who exhibit similar traits

  • Expand your reach to a larger audience

Reach new HCPs or patients with similar characteristics and behaviors to your audience list.

Contextual Audience Targeting

With IQM's advanced technology, you can target users based on the content they are consuming or have consumed in the past. We support 100+ languages and we catalogue 250k+ publilshers and 150M+ pages daily

  • Analyzes users' online behavior

  • Identify users interested in specific topics

  • Categorizes users into different interest groups and target them

Target HCPs or patients by the content they are consuming or have consumed in the past.

Target Audience from Previous Marketing Campaigns

With IQM, you can create a dynamic campaign funnel by targeting users who have engaged with your ads in the past. This means you can tailor your ad campaigns specifically to those users who have already shown interest in your brand, increasing the likelihood of conversion

  • Target users who engaged with ads in past

  • Tailor ad campaigns to interested users

  • Increases likelihood of conversion

  • Retarget interested users to keep brand top of mind

Build a dynamic campaign funnel for users who engaged with your ads in the past

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