Targeting
Location Targeting
Reach the right people at the right time and place with our powerful location targeting tool.
![](https://cdn.sanity.io/images/xm425c9d/production/73e1d268821ddbd224fcdb64ad5c17dca652f2cd-4250x4250.png?fm=webp)
Geo-fencing Targeting
Create polygons (virtual boundaries) on the map and target HCPs or patients in real-time when they visit the desired locations.
Virtual boundaries for precise targeting.
Timely engagement with real-time targeting.
Target beyond zip-code level
![IQM DSP Platform - Healthcare Vertical - Geo-fencing Targeting](https://cdn.sanity.io/images/xm425c9d/production/c26959fa1cf824e3de08626341264cdde161832a-1950x1296.png?fm=webp)
Geo Farming Targeting
Identify your target audience by their historical visitation behavior to specific points of interest such as hospitals, pharmacies, healthcare centers, etc. for up to 1 year, and target them with relevant ads.
Identify target audiences based on their visitations of specific locations such as hospitals, laboratories or pharmacy stores.
Create a customised segment of these audiences
Reach out to these audiences on mobiles or desktops with a customised message.
![IQM DSP Platform - Healthcare Vertical - Geo-farming Targeting](https://cdn.sanity.io/images/xm425c9d/production/a1d576c3050e5ee6922a21214ea7b74058af0354-1950x1311.png?fm=webp)