Overview
IQM is seeking a highly motivated and experienced Ad Operations Manager to join our team supporting Political and Healthcare and other regulated verticals. You will own end-to-end execution on IQM’s DSP: trafficking, QA, launch, pacing, optimization, and wrap reporting across CTV, video, display, audio, and native. You will translate media plans into flawless setups, ensure pixels, tags, and S2S tracking are correct, and keep campaigns on pace, brand-safe, and compliant (FEC and state for political; HIPAA and privacy for healthcare).
You will partner closely with Customer Success, Sales, and Product to troubleshoot delivery, manage PMP and PG deals with SSPs, activate 1P, 3P, voter, and health audiences, and turn performance insights into clear recommendations. This role requires hands-on programmatic expertise with VAST/VPAID, verification with DV, IAS, or MOAT, and audience and data activation, plus strong operational rigor and urgency in fast, high-stakes cycles.
Responsibilities:
- Trafficking and Launch: Build campaigns, line items, and creatives (CTV, video, display, audio, native). Configure inventory (open exchange, PMPs/PGs), audience segments, geography/districts, frequency, and pacing.
- Creative and Tag QA: Validate specs and tracking (VAST/VPAID, VAST 4.x, 3PAS, click macros), implement pixels and server-side events, verify brand-safety and viewability settings (IAS/MOAT/DV).
- Collaborate closely with Marketing, Sales, Product, and Client Success teams to align content with business goals.
- Data and Compliance: Activate voter-file and 1P/3P data segments, manage clean-room or privacy workflows as needed, and ensure execution aligns to FEC/state and HIPAA guidelines.
- Optimization: Monitor pacing, win rates, supply paths, bid landscapes, and creative performance. Execute tests (A/B, supply, audience, creative), shift budgets, and troubleshoot delivery.
- Inventory and Deals: Source and configure CTV/OTT PMPs/PGs with SSPs; maintain deal health and documentation.
- Measurement and Reporting: Own daily performance reads, QA dashboards, and wrap reports; translate insights into clear recommendations for clients and internal teams.
- Partner Enablement: Provide trafficking guidance to self-serve clients; create checklists, SOPs, and runbooks to scale best practices.
- Quality and Risk: Proactively identify delivery risks, discrepancies, or policy issues and resolve them with urgency.
Requirements:
- 3–5+ years in Ad Ops / Programmatic Trading at a DSP, SSP, agency, or platform.
- Hands-on experience with CTV/video plus display/audio; comfort with VAST specs, third-party ad servers, and verification vendors (DoubleVerify, IAS, MOAT).
- Strong DSP/DMP fluency (e.g., The Trade Desk, DV360, Xandr, Yahoo, or proprietary).
- Audience and data chops: pixeling, 1P/3P segments, look-alikes, CRM matches; familiarity with voter-data providers is a plus.
- Proven pacing, troubleshooting, and performance optimization skills; Excel/Sheets proficiency and comfort with BI dashboards.
- Detail-orientation with a bias for action in fast cycles; excellent communication and documentation.
- Healthcare Vertical campaign experience.
- Healthcare/HIPAA-aware workflows.
- Experience with CTV supply and PMP/PG set-up across major SSPs.
- Working knowledge of brand safety, suitability, and fraud controls; log-level analysis exposure.
- Basic SQL, Python, or Looker/Mode/Tableau for deeper diagnostics.
About IQM
IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
IQM was recently honored with the Best Demand-Side Platform award at the 2025 MarTech Breakthrough Awards and the Best Demand-Side Technology award at the 2025 AdExchanger Awards, highlighting its leadership in innovation and excellence in programmatic advertising.
For more information, visit iqm.com
