Platform
Our Technologies
Our technology is one of the best in the world for data security, audience intelligence, location intelligence, AI, contextual intelligence, and optimization.
Data Security & Privacy
We use strong data protection methods to anonymize and protect all campaign data, including Personal Identifiable Information (PII), and strictly follow the policies of the Digital Advertising Alliance (DAA). We also support election firewalls and comply with our political campaign clients' established firewalls to ensure complete confidentiality.
Audience Intelligence
IQM provides a secure AI-powered platform for Audience data, insights, and campaign analysis, to help you gain a deeper understanding of audience behavior. Track, measure, and optimize your campaigns with accurate data and real-time analysis.Use our hyper-focused insights to gain a deeper understanding of your target audience and build an addressable audience based on your campaign goals.
Location Intelligence
IQM's AI-powered platform uses machine learning to reach your audiences accurately and provides the best possible ROI for your campaigns. Our advanced geo-targeting capabilities like geo-fencing and geo-farming help you reach your target audience with enhanced accuracy.
IQM DSP Platform - Location Intelligence
Geofencing Targeting - Create a polygon (virtual boundary) on the map and target audience in real-time when they visit the location.
Geofarm Targeting - Identify your target audience by their historical visitation behavior and target them with relevant ads.
Creative AI
Increase your advertisement outreach and ROI with our proprietary patent-pending creative AI technology, which abstracts the contextual data from the advertising creatives and matches it with curated ad inventory and audiences for the best possible performance.
Cookie-less targeting
Increase ad serving frequency without comprising the audience outreach
Optimize the creative and publisher context matching
Reach the right audiences at scale
Increase engagement
Contextual Intelligence
Estimate reach before launching a campaign as per your campaign goals, budget and criteria. Use our niche insights to explore your target universe and build an addressable audience. Track, measure, and optimize your campaign in real-time.
100+ languages are represented in cataloged content
250,000+ publisher sites cataloged
150M+ URLs cataloged daily in real-time
Optimization
Bid Optimization in RTB. IQM delivers fast, efficient, and cost-effective ad serving with advanced machine learning and AI capabilities that optimize every bid in real-time. Our servers are designed to scale top-performing ad units to reach your target audience quickly. We prioritize low-latency service delivery, knowing that milliseconds can make a difference in ad viewability. Our technology considers various factors, such as inventory type and publisher, to ensure that you reach the right audience with the right message at a fair price. Creative Optimization Our machine learning and AI cognitive capabilities predict audience engagement with your creatives, allowing real-time customization to improve engagement, campaign performance, and ROI.
