Planning
Audience Planning
Optimize your advertising spend and drive better results with our audience planning feature, designed to help your brand reach the right people at the right time.
![](https://cdn.sanity.io/images/xm425c9d/production/9af0a44a71ea24f3567a5b6881096d1f162e433e-4250x4250.png?fm=webp)
Create your Audience List
With IQM, you can create a highly qualified consumers list with the most up-to-date & relevant real-time audience data in a privacy-safe manner. IQM provides complete transparency and the newly created audience list can be activated in the IQM DSP platform immediately.
Specially curated audience segments
Most up-to-date audience segments
Privacy safe audience segments
![IQM DSP Platform - Sensitive Vertical - Planning - Create Your Audience List](https://cdn.sanity.io/images/xm425c9d/production/32b02a81528015110299c8ebd48597b3759d2feb-1975x1400.png?fm=webp)