For Customers
VERTICALS
COMPANY
SOLUTIONS
PARTNERSHIPS
POLICIES
Audience Building
Build Audiences with Your Data, our Data or Third Party Data
The connectivity of IQM’s integrated platform provides higher match rates and less data leakage for the most robust segments possible
Building your audience doesn’t have to be hard. The easy to use audience interface connects and unlocks the power of our Data Management Platform capabilities directly in the DSP workflow.
Here, you can efficiently onboard your owned CRM data for anonymization and matching, leverage our direct partnerships with vertical-specific third-party sources for pre-built or custom segments, and leverage IQM’s audience intelligence capabilities for geo-farming and contextual audience building.
Our enhanced capabilities include precise and accurate geo-farming that takes you beyond the zip code level allowing you to draw your own boundaries, and our contextual audience building, powered by our proprietary Natural Language Processing tool that gauges the relevance of content.
Audience Targeting
Find and Target Your Ideal Audience
Our flexible targeting lets you go big, stay focused, or strike the perfect balance to meet your campaign goals
Your custom and pre-built audiences from the DMP flow straight into our DSP, ready for immediate activation.
You can launch campaigns yourself or team up with our dedicated customer success team to find and engage your audiences wherever they’re active online.
Want to get even more specific? Add targeting layers like location, device, or inventory type. Or, take advantage of IQM’s retargeting pixel on your website to reach the most qualified customers and prospects who already know your brand.
Forecasting & Media Planning
Accurate Forecasting and Planning to Effectively Manage Budgets
Set your budget and define your target audience, and IQM’s Planning tool will create a well-balanced media plan designed to achieve your campaign objectives across various screens and formats.
The forecasting tool gives you a deeper understanding of available inventory and shows you how factors like format and frequency distribution can influence both your campaign effectiveness and ad spend.
Once you are happy with the plan you’ve created you can then easily generate client-ready proposals and IOs directly from the platform – saving you time and energy.
Connected & Integrated
For Scale, Safety and Measurement
Navigating all the different supply, data, and measurement providers can be overwhelming—that’s where IQM comes in.
We’ve teamed up with some of the industry’s best in data, measurement, reporting, and supply to make it easier for you.
Our partnerships allow us to offer strong targeting, top-notch performance management, and media placements that are safe and fully transparent.
With IQM, you get a seamless experience that’s designed to help your campaigns reach their full potential without the hassle. Want to know if we work with your preferred partner?
Reporting & Measurement
Real-time Reporting, Optimization and Measurement Available When and How You Need it
From delivery to reporting, our platform and team equip you with the tools to drive results. And if you ever need help, our Campaign Specialists are available 24/7 to assist you in optimizing your top-performing placements.
You’ll also have access to verticalized audience reporting, so you can see how your campaigns are performing across key audiences, like voters, physicians, and specialty groups. Plus, our AI-powered bid drop-off funnel helps you spot targeting issues that might be affecting bid requests, so you can adjust your strategy for more impressions.
And when it comes to performance metrics like CTR and engagement, you don’t have to wait until the end of your campaign to know if you’re meeting your KPIs. You can easily schedule weekly reports or access reporting on demand, and connect with your favorite BI tool—whether that’s Tableau, Improvado, PowerBI, Make, Looker, or others—so you can make the most of your data.
Device Based Performance
Impressions
CTR
Service & Support
Flexible Buying Models and Dedicated 24/7 Support
Our retention rates speak for themselves. We are committed to delivering exceptional service and support to each and every one of our advertisers.
Choose the service model that best fits your needs – Self-Service, Managed-Service or a Hybrid approach.
Whichever you choose, you will have dedicated customer success representatives available 24/7, ready to assist with troubleshooting and optimization, and to provide strategic guidance on how to best leverage our platform and capabilities for maximum impact on campaign objectives.
