Audience Planning

Optimize your advertising spend and drive better results with our audience planning feature, designed to help your brand reach the right people at the right time.

Create your audience list

With IQM, you can create audience lists based on users' travel behavior data such as web browsing data, booking data or actual location data. To add further, these audience lists can be fully customized based on consumers’ demography, lifestyles, behavior, and interests.

  • Specially curated audience segments

  • Most up-to-date audience segments

  • Privacy safe audience segments

IQM DSP Platform - Travel Vertical - Planning - Create Your Audience List

Better Targeting Deeper Insights