Targeting
Location Targeting
Reach the right people at the right time and place with our powerful location targeting tool.
![](https://cdn.sanity.io/images/xm425c9d/production/73e1d268821ddbd224fcdb64ad5c17dca652f2cd-4250x4250.png?fm=webp)
Geo-fencing Targeting
Create polygons (virtual boundaries) on the map and target people in real-time when they visit the desired locations.
Utilise virtual boundaries for precise targeting.
Achieve timely engagement with real-time targeting.
Target beyond zip-code level
![IQM DSP Platform - Travel Vertical - Geo-fencing Targeting](https://cdn.sanity.io/images/xm425c9d/production/71db239b22e0b7d1df608c4014c2ec7e8fe7548a-1950x1296.png?fm=webp)
Geo Farming Targeting
Identify your target audience by their historical visitation behavior to specific points of interest such as Airports, Hotels, etc. for up to 1 year, and target them with relevant ads.
Identify audiences based on their visitations of specific locations such as hotels or vacation spots.
Create a customised segment of these audiences
Reach out to these audiences on mobiles or desktops with a customized message.
![IQM DSP Platform - Travel Vertical - Geo-farming Targeting](https://cdn.sanity.io/images/xm425c9d/production/dd162ea1ea82ef6343fed05d40a9088abe7c57fc-1950x1311.png?fm=webp)