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Your Prescription for Compliant, Scalable Healthcare Advertising

Smarter forecasting, better budgeting, and multi-screen optimization

Regulatory compliance, privacy regulations and access to physicians and patients are just a few of the challenges facing healthcare advertisers. IQM built an intelligent media buying platform designed specifically to help healthcare advertisers navigate the challenges and nuances of programmatic pharmaceutical advertising.

IQM’s Data Management Platform (DMP) simplifies the creation of provider, facility and patient audience building by integrating your data with data from leading healthcare data providers and combining it with IQM’s advanced AI-driven audience engine capabilities.

These segments connect seamlessly to our Healthcare Demand Side Platform (DSP) for efficient activation, allowing advertisers to navigate the complexities of safe, compliant, and scalable campaigns. With smarter forecasting, better budgeting, and multi-screen optimization, IQM ensures campaigns reach providers, patients and caregivers to deliver results across all formats.

DMP

Effortlessly Build High-Impact Healthcare Audiences

Effortlessly create audience segments for providers, patients and caregivers

Create provider and patient based audience segments using IQM’s Data Management Platform (DMP).

Enhance your data with third-party sources like HealthLink Dimensions, PurpleLab and Data360 alongside IQM’s advanced data capabilities including geo-farming, contextual and NPI Matching to effectively identify and build your audience.

Our advanced AI-Driven Audience engine seamlessly pipes these custom segments into our Demand Side Platform (DSP) for fast and easy activation.

A visual representation of an identity graph with the IQM logo at the center surrounded by various icons and descriptors connected in a circular layout. The descriptors highlight demographic, behavioral, and interest-based data: 'Female,' 'Age 35-44,' 'HHV > $75k,' 'Single,' 'No Kids,' and 'Bachelor's Degree.' Additional icons represent behaviors and interests, including 'Watches CNN,' 'Lives in a City,' 'Interest in Travel,' 'Interest in Exercise,' and 'Interest in Cooking.' Device icons such as a laptop, desktop monitor, and smartphone symbolize multi-device engagement. The image conveys a detailed, data-driven profile of a target audience in a clean and professional style.

IDENTITY GRAPH

Unifying Profiles Across Devices

Access to a single, accurate, and unified patients, physicians and caregivers across multiple devices

The average American now has around 22 connected devices, which presents both opportunities and challenges for healthcare advertisers.

IQM’s Healthcare ID Graph connects billions of online and offline identifiers associated with individuals to create a single, accurate, and unified profile across multiple devices and channels.

This capability enables healthcare advertisers to effectively engage patients, physicians and caregivers throughout their journey by recognizing them across various channels and devices and unifying their identifiers into a comprehensive profile.

IQM’s ID Graph Connects Billions of Identifiers from Both Online and Offline Sources, Offering:

75%

US COVERAGE

Helping our advertisers reach a wide audience

85%

ACTIVE MATCH RATE

The system can accurately identify
providers

100%

PRIVACY COMPLIANT

Data is scrubbed of Personally Identifiable Information (PII)

0%

COOKIE RELIANCE

Makes it adaptable to changes in digital tracking methods

DSP

The Most Focused, Compliant and Efficient Approach for Healthcare Advertising

Better campaign results are driven by better data and deep vertical knowledge

Healthcare advertising isn’t easy—regulatory compliance, strict privacy rules, and limited access to providers and patients can make reaching your audience feel like an uphill battle.

IQM’s intelligent media buying platform is integrated with leading Supply Side Platforms (SSPs) and publishers to provide high-quality inventory across Display, Native, Audio, Video, and CTV to help healthcare advertisers reach patients and physicians at scale.

Effortlessly leverage the audiences you’ve curated in our DMP to target patients and physicians and plan your campaigns while ensuring compliance and brand safety standards.

With real-time reporting, vertical-specific measurement solutions like PLD Reporting, and a team of industry specialists available 24/7, we help you ensure your ads are meeting your goals. Better campaign results are driven by better data and deep vertical expertise.

Real-time Reporting

Vertical Specific Measurement

Team of industry specialists

24/7 Support Availability

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FAQ

Navigating the Complex World of Healthcare Advertising

Healthcare organizations, pharmaceutical companies, health tech startups, insurance providers, and advocacy groups can run healthcare ads, as long as they comply with industry regulations.

Healthcare advertising is highly regulated and often requires disclosures, disclaimers, and adherence to privacy laws like HIPAA in the U.S. It also involves complex targeting strategies to reach specific audiences effectively.

Yes, healthcare ads are subject to regulations from agencies like the FDA, FTC, and HIPAA in the U.S., as well as equivalent organizations globally. These rules govern claims, disclosures, and the handling of sensitive health data.

NOT Real Copy – for testing purposes – IQM’s platform is designed to support compliance by offering tools for data privacy protection, regulatory-compliant targeting, and built-in mechanisms for required disclaimers and disclosures.

NOT Real copy/answer – Targeting must align with data privacy laws. IQM enables privacy-first targeting strategies that comply with regulations while connecting with audiences based on contextual, behavioral, and consented data.

Key audiences include healthcare providers (HCPs), patients, caregivers, insurance decision-makers, and public health stakeholders.

Not Real copy – IQM leverages AI-driven insights, real-time data, and multi-screen optimization to help advertisers precisely reach their intended audiences across channels and devices.

Multi-screen campaigns that include video, display, native, and programmatic ads tend to perform well. IQM’s platform ensures seamless optimization across all formats for maximum impact.

FPO ONLY – Success metrics include click-through rates (CTR), conversions (e.g., appointments booked or downloads of educational materials), brand awareness, and audience engagement. IQM provides robust analytics to track and optimize these KPIs.

FPO ONLY –With smarter forecasting, better budgeting, and real-time optimization, IQM ensures your campaigns deliver measurable results while staying within budget.

FPO ONLY -NOT Real Copy/Answer – Simply set up your account, define your target audience and campaign goals, and leverage IQM’s tools to build, launch, and optimize your campaign seamlessly.

FPO ONLY -NOT Real Copy/Answer –IQM prioritizes data privacy by adhering to strict industry standards and using advanced encryption to ensure all data remains secure and compliant with relevant regulations.

FPO ONLY -NOT Real Copy/Answer -IQM offers a library of resources, including whitepapers, case studies, and webinars, to help you master healthcare advertising. Visit our [Resources Page] for more information.

FPO ONLY -NOT Real Copy/Answer –Our team of experts is here to assist you. Contact IQM Support or schedule a demo to get personalized recommendations for your healthcare advertising needs.

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