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Navigate the Complexities of Political Advertising with Precision and Power

Smarter forecasting, better budgeting, and multi-screen optimization

Every advocacy group and politician knows that politics isn’t for the faint of heart, and no one understands the stakes better than a political ad buyer.

That’s why IQM’s intelligent media buying platform is designed specifically to navigate the challenges and nuances of political advertising. IQM’s Data Management Platform (DMP) simplifies the creation of precise voter and advocacy segments by integrating your data with third-party political data and combining it with IQM’s advanced AI-driven capabilities.

These segments connect seamlessly to our Political Demand Side Platform (DSP) for efficient activation, allowing advertisers to navigate the complexities of safe, compliant, and scalable campaigns.

With features like smarter forecasting, better budgeting, and multi-screen optimization, IQM helps political advertisers maximize their reach and impact across all formats, from display and video to CTV and native ads.

DMP

Streamline Audience Building for Voters and Advocacy Groups

Effortlessly create audience segments for voters, constituents, and advocacy groups

Enhance your data with third-party sources like L2, i360, and Tunnl, alongside IQM’s advanced data capabilities such as voter district geo-farming and Voter ID Matching to effectively identify and build your audience.

Our advanced AI-Driven Audience engine seamlessly pipes these custom segments into our Demand Side Political Platform (DSP) for fast, compliant and easy activation.

A visual representation of an identity graph with the IQM logo at the center surrounded by various icons and descriptors connected in a circular layout. The descriptors highlight demographic, behavioral, and interest-based data: 'Female,' 'Age 35-44,' 'HHV > $75k,' 'Single,' 'No Kids,' and 'Bachelor's Degree.' Additional icons represent behaviors and interests, including 'Watches CNN,' 'Lives in a City,' 'Interest in Travel,' 'Interest in Exercise,' and 'Interest in Cooking.' Device icons such as a laptop, desktop monitor, and smartphone symbolize multi-device engagement. The image conveys a detailed, data-driven profile of a target audience in a clean and professional style.

IDENTITY GRAPH

Unifying Voter Profiles across Devices

Get access to a single, accurate, and unified voter profile across multiple devices

The average American now has about 22 connected devices, presenting both opportunities and challenges for advertisers trying to connect with specific individuals across any screen.

IQM’s Voter ID Graph solves the challenge of fragmentation by connecting billions of online and offline identifiers associated with individual voters.

The result, a single, accurate, and unified voter profile across multiple devices and channels that allows political advertisers to effectively engage constituents throughout their journey.

IQM’s ID Graph Connects Billions of Identifiers from Both Online and Offline Sources, Offering:

75%

US COVERAGE

Helping our Advertisers Reach a Wide Audience

85%

ACTIVE MATCH RATE

The System can Accurately Identify Consumers

100%

PRIVACY COMPLIANT

Data is Scrubbed of Personally Identifiable Information (PII)

0%

COOKIE RELIANCE

Makes it Adaptable to Changes in Digital Tracking Methods

DSP

The Most Focused, Compliant and Efficient Approach for Political Advertising

Better campaign results are driven by better data and deep vertical knowledge

Don’t waste your time or energy on general DSPs that refuse to place or can’t scale or pace your high-stakes political campaigns. IQM is built specifically for political advertisers, seamlessly integrated with top Supply Side Platforms (SSPs) and premium publishers to secure high-quality inventory across Display, Native, Audio, Video, and Connected TV (CTV) and optimized for maximum voter engagement.

Effortlessly leverage the audiences you’ve curated in our DMP to target voters and plan your campaigns while ensuring compliance and brand safety standards. With real-time reporting, vertical-specific measurement solutions like Voter Level Insights, and a team of industry specialists available 24/7, we help you ensure your ads are meeting your goals. Better campaign results are driven by better data and deep vertical expertise.

An image displaying advertisements for politics across various devices. A political advertisement with the text 'It's Time for a Change' is shown on a television screen with a patriotic blue and red background. The same ad is displayed on a smartphone screen, on a tablet screen, and on a laptop screen. The devices are arranged in a layered layout, highlighting diverse verticals in digital advertising.

Real-time Reporting

Vertical Specific Measurement

Team of Industry Specialists

24/7 Support Availability

Working with IQM allowed us to maximize reach against key constituencies, helping us win every vote possible via persuasion of modeled choice voters, and mobilization of core Democratic supporters.

Working with IQM has not only streamlined our operations but also provided a host of targeting capabilities that have amplified our campaigns. Their hands-on collaboration and willingness to adapt to our unique needs has made them an invaluable extension of our team.

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Power Segments

Influence Policy Makers with IQM’s Power Segments

Don’t just reach lawmakers, shape the conversations that guide them

When it comes to influencing policy, reaching the legislator alone isn’t enough—you need to reach the people who shape their decisions. With IQM’s Power Segments, we help connect you to the individuals who actually shape how legislators think and act. 

By combining voter-level data with opted-in anonymized location intelligence to build a map of influence that’s both precise and powerful, IQM gives you more signals and less noise, enabling smarter, more intentional targeting that cuts through the clutter.

Targeting with Precision: Two Tiers of Influence

PowerSphere delivers the most precise targeting through a tight, exclusive circle of advisors, staffers, and close contacts who interact with legislators at work and home.

PowerOrbit expands the reach, including key second-degree connections who also shape legislative priorities.

Working with IQM allowed us to maximize reach against key constituencies, helping us win every vote possible via persuasion of modeled choice voters, and mobilization of core Democratic supporters.

Working with IQM has not only streamlined our operations but also provided a host of targeting capabilities that have amplified our campaigns. Their hands-on collaboration and willingness to adapt to our unique needs has made them an invaluable extension of our team.

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FAQ

Navigating the Complex World of Political Advertising

Political candidates, political action committees (PACs), advocacy groups, and individual citizens, depending on the platform and regulations.

Political ads can appear on various media, including TV, radio, print publications, online platforms, and social media networks.

Yes, political advertising is subject to laws such as the Federal Election Campaign Act (FECA) in the U.S., requiring disclosure of funding sources, sponsorship, and spending limits.

A disclaimer is a statement included in political ads that identifies who paid for the ad and whether it was authorized by a candidate or campaign.

Yes, platforms like Facebook, Google, and Twitter have specific policies for political advertising, including requirements for advertiser verification and ad transparency.

False or misleading claims that can be proven untrue may violate platform policies or legal standards, though regulations vary by jurisdiction.

Yes, political ads can use demographic, geographic, and interest-based targeting, but some platforms limit certain types of micro-targeting to ensure fairness.

Most platforms prohibit hate speech, misinformation, and incitement of violence. Advertisers should review specific platform guidelines.

Yes, endorsements can be included, but the advertiser must ensure they have permission from the endorsing party and comply with any relevant regulations.

Disclosures or disclaimers are required by law and should identify the funding entity. Many platforms also provide transparency tools for viewing ad sponsors.

Yes, in most jurisdictions, political advertisers must report their ad spending to regulatory bodies such as the Federal Election Commission (FEC) in the U.S.

Generic Answer as placeholder here – Start by defining your message, target audience, and budget. Work with designers and media professionals to produce engaging, compliant ads.

Generic Answer for Placement Here – Each platform has its own process. Typically, you’ll need to provide proof of identity, location, and political affiliation, if applicable.

Consequences include removal of the ad, account suspension, fines, or other legal actions, depending on the violation and jurisdiction.

Visit the Federal Election Commission website (FEC.gov) or consult your local election authority for specific rules in your jurisdiction.

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