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Political Advertising

Navigate the Complexities of Political Advertising with Precision and Power

Smarter forecasting, better budgeting, and multi-screen optimization

Every advocacy group and politician knows that politics isn’t for the faint of heart, and no one understands the stakes better than a political ad buyer.

That’s why IQM’s intelligent media buying platform is designed specifically to navigate the challenges and nuances of political advertising. IQM’s Data Management Platform (DMP) simplifies the creation of precise voter and advocacy segments by integrating your data with third-party political data and combining it with IQM’s advanced AI-driven capabilities.

These segments connect seamlessly to our Political Demand Side Platform (DSP) for efficient activation, allowing advertisers to navigate the complexities of safe, compliant, and scalable campaigns.

With features like smarter forecasting, better budgeting, and multi-screen optimization, IQM helps political advertisers maximize their reach and impact across all formats, from display and video to CTV and native ads.

DMP

Streamline Audience Building for Voters and Advocacy Groups

Effortlessly create audience segments for voters, constituents, and advocacy groups

Enhance your data with third-party sources like L2, i360, and Tunnl, alongside IQM’s advanced data capabilities such as voter district geo-farming and Voter ID Matching to effectively identify and build your audience.

Our advanced AI-Driven Audience engine seamlessly pipes these custom segments into our Demand Side Political Platform (DSP) for fast, compliant and easy activation.

IDENTITY GRAPH

Unifying Voter Profiles across Devices

Get access to a single, accurate, and unified voter profile across multiple devices

The average American now has about 22 connected devices, presenting both opportunities and challenges for advertisers trying to connect with specific individuals across any screen.

IQM’s Voter ID Graph solves the challenge of fragmentation by connecting billions of online and offline identifiers associated with individual voters.

The result, a single, accurate, and unified voter profile across multiple devices and channels that allows political advertisers to effectively engage constituents throughout their journey.

IQM’s ID Graph Connects Billions of Identifiers from Both Online and Offline Sources, Offering:

75%

US COVERAGE

Helping our Advertisers Reach a Wide Audience

85%

ACTIVE MATCH RATE

The System can Accurately Identify Consumers

100%

PRIVACY COMPLIANT

Data is Scrubbed of Personally Identifiable Information (PII)

COOKIE RELIANCE

Makes it Adaptable to Changes in Digital Tracking Methods

DSP

The Most Focused, Compliant and Efficient Approach for Political Advertising

Better campaign results are driven by better data and deep vertical knowledge

Don’t waste your time or energy on general DSPs that refuse to place or can’t scale or pace your high-stakes political campaigns. IQM is built specifically for political advertisers, seamlessly integrated with top Supply Side Platforms (SSPs) and premium publishers to secure high-quality inventory across Display, Native, Audio, Video, and Connected TV (CTV) and optimized for maximum voter engagement.

Effortlessly leverage the audiences you’ve curated in our DMP to target voters and plan your campaigns while ensuring compliance and brand safety standards. With real-time reporting, vertical-specific measurement solutions like Voter Level Insights, and a team of industry specialists available 24/7, we help you ensure your ads are meeting your goals. Better campaign results are driven by better data and deep vertical expertise.

An image displaying advertisements for politics across various devices. A political advertisement with the text 'It's Time for a Change' is shown on a television screen with a patriotic blue and red background. The same ad is displayed on a smartphone screen, on a tablet screen, and on a laptop screen. The devices are arranged in a layered layout, highlighting diverse verticals in digital advertising.

Real-time Reporting

Vertical Specific Measurement

Team of Industry Specialists

24/7 Support Availability

Working with IQM allowed us to maximize reach against key constituencies, helping us win every vote possible via persuasion of modeled choice voters, and mobilization of core Democratic supporters.

Will OppermanMedia Director at GPS Impact

Working with IQM has not only streamlined our operations but also provided a host of targeting capabilities that have amplified our campaigns. Their hands-on collaboration and willingness to adapt to our unique needs has made them an invaluable extension of our team.

John NeurohrClearPoint PA

FAQ

Navigating the Complex World of Political Advertising

Who can run political ads?

Political candidates, political action committees (PACs), advocacy groups, and individual citizens, depending on the platform and regulations.

Where can political ads be displayed?

Political ads can appear on various media, including TV, radio, print publications, online platforms, and social media networks.

Are there specific regulations for political advertising?

Yes, political advertising is subject to laws such as the Federal Election Campaign Act (FECA) in the U.S., requiring disclosure of funding sources, sponsorship, and spending limits.

What is a "disclaimer" in political advertising?

A disclaimer is a statement included in political ads that identifies who paid for the ad and whether it was authorized by a candidate or campaign.

Are there rules for social media political ads?

Yes, platforms like Facebook, Google, and Twitter have specific policies for political advertising, including requirements for advertiser verification and ad transparency.

What is considered false or misleading in political advertising?

False or misleading claims that can be proven untrue may violate platform policies or legal standards, though regulations vary by jurisdiction.

Can political ads be targeted to specific audiences?

Yes, political ads can use demographic, geographic, and interest-based targeting, but some platforms limit certain types of micro-targeting to ensure fairness.

Are there content restrictions on political ads?

Most platforms prohibit hate speech, misinformation, and incitement of violence. Advertisers should review specific platform guidelines.

Can political ads include endorsements?

Yes, endorsements can be included, but the advertiser must ensure they have permission from the endorsing party and comply with any relevant regulations.

How do I know who funded a political ad?

Disclosures or disclaimers are required by law and should identify the funding entity. Many platforms also provide transparency tools for viewing ad sponsors.

Are political advertisers required to report spending?

Yes, in most jurisdictions, political advertisers must report their ad spending to regulatory bodies such as the Federal Election Commission (FEC) in the U.S.

How do I create a political ad?

Generic Answer as placeholder here – Start by defining your message, target audience, and budget. Work with designers and media professionals to produce engaging, compliant ads.

How do I verify my account for political advertising?

Generic Answer for Placement Here – Each platform has its own process. Typically, you’ll need to provide proof of identity, location, and political affiliation, if applicable.

What happens if I violate political ad policies?

Consequences include removal of the ad, account suspension, fines, or other legal actions, depending on the violation and jurisdiction.

Where can I learn more about political ad regulations?

Visit the Federal Election Commission website (FEC.gov) or consult your local election authority for specific rules in your jurisdiction.

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