DISCOVER IQM FOR
Specialty Advertising
Auto | Alcohol | Gaming | Cannabis
For Customers
VERTICALS
COMPANY
SOLUTIONS
PARTNERSHIPS
POLICIES
DMP
Optimize Your Audience Building
Effortlessly create audience segments that balance regulatory compliance and reach
Easily create precise audience segments that align perfectly with your target customers with IQM’s DMP. By blending your data with vertical-specific third-party sources, along with IQM’s advanced AI-driven audience engine, you can build custom audiences that are seamlessly piped into our DSP for easy activation.
With these data-driven insights at your fingertips, you can continuously refine and optimize your audience segments, ensuring that your campaigns remain effective and aligned with evolving market trends and industry regulations. In short, audience building through our DMP empowers you to connect with your customers in a more meaningful way, driving better results for your business.
IDENTITY GRAPH
Identity Resolution is Critical for Effective Digital Campaigns
Access to a single, accurate, and unified user profiles to safely reach the most regulated and nuanced audiences
The average American now has about 22 connected devices, which presents both opportunities and challenges for advertisers. To effectively engage consumers throughout their journey, it’s essential to recognize them across different channels and devices and unify their identifiers into a single profile.
IQM’s ID Graph Connects Billions of Identifiers from Both Online and Offline Sources, Offering:
85%
ACTIVE MATCH RATE
We can accurately identify
consumers in most cases
75%
US COVERAGE
Helping our advertisers reach a wide audience
100%
PRIVACY COMPLIANT
Data is scrubbed of Personally Identifiable Information (PII)
0%
COOKIE RELIANCE
Makes it adaptable to changes in digital tracking methods
IQM’s ID Graph delivers a comprehensive solution for specialty advertisers aiming to target and connect with consumers effectively across devices while remaining compliant and efficient.
DSP
The Most Focused, Compliant and Efficient Approach for Vertical Advertising
Better campaign results are driven by better data and partners experienced in regulated verticals
Don’t waste your time or energy on general DSPs that struggle to effectively place your ads due to lack of vetted supply. IQM is purpose-built for specialty advertisers, integrated with leading Supply Side Platforms (SSPs) and publishers to provide high-quality inventory that accept regulated advertising across Display, Native, Audio, Video, and CTV —at scale.
Effortlessly leverage the audiences you’ve curated in our DMP to reach your target audience and plan your campaigns while ensuring compliance and brand safety standards. With real-time reporting, vertical-specific measurement solutions, and a team of industry specialists available 24/7, we help you ensure your ads are meeting your goals.
Real-time Reporting
Vertical Specific Measurement
Team of industry specialists
24/7 Support Availability
Featured Resource