The Nurse Practitioner workforce is projected to grow over 40% by 2035, versus around 5% or less for physicians, even as the U.S. population grows faster than physician supply.

Why this matters
This explains why forward thinking pharma marketers are focussing on  the entire care-team. NP/PA targeting isn’t a short-term shift, it’s a multi-year change in how care is delivered to plan and budget around.

Steps to take
Build multi-year marketing strategy that includes NP/PA targeting and plan for their share of the prescriber base to keep climbing relative to physicians.

How we can help
IQM’s targeting and measurement approach scales with this growth, giving brands a consistent way to reach and evaluate NP and PAs as their share of the workforce increases. Fill out the form below to build a strategy sized for where this workforce is headed, not just where it is today.