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Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

If you missed our recent webinar with Campaigns & Elections, "Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns," we've got you covered! The…

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

By Matthew Dybwad Background on Campaign Finance and the Recent Ruling For decades, campaign finance rules forced national parties to bifurcate their efforts.…

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with precision.…

Why the Publicis acquisition of LiveRamp validates what IQM has always known about identity

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to own their identity stack. The…

Lead with the core argument Beyond the physician: why healthcare marketing demands purpose built infrastructure

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology.…
IQM Wins 2026 Reed Award for Power Segments

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

We are proud to share that IQM Power Segments has been named Best New Product - Non-Partisan at the 2026 Reed Awards. While we’re honored by the recognition,…

Five Lessons from Fierce Pharma Week 2025

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Fierce Pharma Week 2025 in Philadelphia wasn’t just another industry gathering. It was a vivid showcase of how healthcare and pharmaceutical brands are rewriting…

Compliant by Design: Building a Demand Side Platform That Meets Healthcare’s Toughest Standards

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;…

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information,…

Are General DSPs Failing Healthcare and Pharma Brands? 

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation,…

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of…
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What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

Microsoft’s decision to sunset Xandr marks another significant shift in the ever-evolving digital advertising landscape. As the ecosystem continues to consolidate…
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