Tag Archive for: Blog

You are here: / Blog

Posts

Five Lessons from Fierce Pharma Week 2025

,
Fierce Pharma Week 2025 in Philadelphia wasn’t just another industry gathering. It was a vivid showcase of how healthcare and pharmaceutical brands are rewriting…

Compliant by Design: Building a Demand Side Platform That Meets Healthcare’s Toughest Standards

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;…

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information,…

Are General DSPs Failing Healthcare and Pharma Brands? 

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation,…

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of…
glasses in foreground with data processing on screens behind it

What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

Microsoft’s decision to sunset Xandr marks another significant shift in the ever-evolving digital advertising landscape. As the ecosystem continues to consolidate…
A vibrant network visualization featuring a central lightbulb icon with a lock symbol inside, representing security and innovation. Surrounding the lightbulb are connected headshots of diverse individuals, linked through a network of lines and nodes over a gradient background of orange and green.

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly…
A conceptual image of a ballot box in orange with a checkmark icon on the front. A hand is placing a ballot into the box, while data visualizations like charts and graphs emerge around it against a green background. The image conveys themes of data transparency and informed decision-making

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

When it comes to voter data, it’s natural for both voters and advertisers to have questions—or even concerns. After all, nobody wants to feel like their personal…

Three Pillars For Successfully Advertising In Sensitive Industries

In this article, our CEO Kris Qiu shares three essential pillars for successfully advertising in sensitive industries, highlighting how to navigate challenges…
A neon play button icon glowing in pink and blue against a dark background. The icon is surrounded by a subtle haze, emphasizing a modern and dynamic approach to digital video content.

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Let’s face it—video is everywhere. From TikTok on smartphones to Netflix on smart TVs, consumers are glued to screens of all shapes and sizes. For marketers…
An image of a young woman wearing a cozy gray sweater, looking down at her smartphone with a smile. Surrounding her are icons representing aspects of her identity, such as a birthday cake, a diploma, and travel. The vibrant, colorful background adds energy and creativity, symbolizing personalized data insights

Identity Resolution: A Guide to IQM’s Identity Graph

,
IQM's Identity Graph The average American has 22 connected devices*, providing both opportunities and challenges for advertisers. The key to effectively reaching…
An artistic depiction of a large king and small pawn chess pieces constructed from vibrant multicolored data patterns. The chess pieces sit on a light background, symbolizing strategic decision-making and data-driven insights.

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage…
For Customers
LOGIN
VERTICALS
COMPANY
SOLUTIONS
PARTNERSHIPS
POLICIES
Tag Manager logo on white background.
Ad Choices logo on white background.
Political Ad logo on white background.
© Copyright - IQM