We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can prove you actually reached them, without paying to chase the same voters across every screen they own.

At this point in the cycle, duplication gets expensive fast. Every dollar spent hammering someone you already reached is a dollar that isn’t reaching someone else.

Before you lock your media mix for the home stretch, run this check:

1. Confirm your voter file match rate and refresh cadence.
2. Model who your linear plan actually reaches.
3. Identify where CTV and streaming overlap with linear, and where they fill the gaps.
4. Translate points into impressions so frequency makes sense across channels.
5. Report on actual voter reach, not just a very impressive-looking pile of impressions.

That’s what IQM VoterTV+ is built to do inside our media buying platform.

VoterTV+ ingests your linear plan, models voter-level reach, identifies the streaming gap, and coordinates frequency across linear and CTV. Instead of forcing your team to stitch together items 2 through 5 manually, you get a live view of where your plan is extending reach and where you’re simply paying twice to reach the same voter.

Election Day is a bad time to discover your reach assumptions were assumptions.

Request a VoterTV+ walkthrough. We’ll run your actual linear plan through the platform live and show you exactly where your reach is working, where it’s duplicative, and where you still have voters left to find.