If you missed our recent webinar with Campaigns & Elections, “Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns,” we’ve got you covered!

The session brought together sharp perspectives on how advocacy is shifting in the current policy environment. Key takeaways included:

• Think beyond the decision-maker: IQM’s Kenny Day reminded us that today’s advocacy landscape is bigger than ever. Real influence flows through a wide ecosystem of stakeholders, validators, and public opinion shapers, not just policymakers at the top.
• Early movers win: Big Impact’s Lindsey Shuba Donnelly made a compelling case for getting ahead of policy conversations. Organizations that show up early and invest in shaping the dialogue are the ones that leave a lasting mark.
• Keep core skills sharp while adopting AI: Sunny Day Strategies’ Max Bowe reminded attendees, “It’s essential to keep your muscles strong when you work with AI. Don’t let the skills that define your career atrophy as you incorporate AI into your workflow.”

To get more insights on the new rules of advocacy, watch the recording below or reach out to our team.

Featured Speakers:

• Kenny Day, Senior Vice President, Political & Advocacy, IQM
• Dakota Meyers, Head of Paid Media, CGCN
• Lindsay Shuba Donnelly, Founder & CEO, Big Impact Advocacy
• Allison Kimble, Senior Vice President, Digital, Signal Group
• Max Bowe, Principal Strategist, Sunny Day Strategies
• Marv McMoore, Senior Director, Paid Media & Corporate Positioning, FTI Consulting