Helping Healthcare Advertisers Reach Their Desired Audience
A media buying platform for intelligent Healthcare Advertising
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For Healthcare Advertising
Planning
Identify and create the list of your target audience and forecast your campaign's potential.
Planning
Identify and create the list of your target audience and forecast your campaign's potential.
Onboard Your Audience List
Match your NPI/Patient/HCP data offline with advanced technology for 95% industry-best match rate.
Create Your Patient or HCP List
Define your desired patient or HCP profiles and get a custom list matching your exact needs
Targeting
Reach your HCPs or patients with high accuracy. Our hyper-focused capabilities designed for the healthcare niche is unrivalled.
Targeting
Reach your HCPs or patients with high accuracy. Our hyper-focused capabilities designed for the healthcare niche is unrivalled.
Audience Targeting
Segment audience & reach people based on identity, interests, location, and past ad interactions
Location Targeting
Use location based targeting technologies such as geofencing and geofarming to reach HCPs or patients with high precision
Contextual Targeting
Use IQM’s proprietary AI technology to target users by their content consumption behavior.
Creative AI
Creative AI technology abstracts contextual data from ad creatives and matches it with curated ad inventory and audiences.
Optimization
Our ad servers dynamically test, identify and scale top-performing ad units to ensure that every bid is optimized.
Optimization
Our ad servers dynamically test, identify and scale top-performing ad units to ensure that every bid is optimized.
Our Technologies
AI powered platform to reach target audience precisely with insights, measure and optimize high-performing campaigns
Auto Optimization
With auto-optimization, no need to adjust the bid price. Platform uses AI to scales best performing ad units at optimal price.
Reports & Insights
Track and measure the effectiveness of ad campaigns, and ensure the highest possible ROI.
Reports & Insights
Track and measure the effectiveness of ad campaigns, and ensure the highest possible ROI.
Reporting
Measure script lift based on real-time actionable clinical data
Insights
Get real-time insights into your campaign performance to continuously improve your results with our comprehensive reporting tools.
Integrations
Enhance efficiency of your campaign by seamlessly integrating with 3rd party reporting tools such as Google Data Studio, Tableau, PowerBI etc.