Planning
Audience Planning
Optimize your advertising spend and drive better results with our audience planning feature, designed to help your brand reach the right people at the right time.
![](https://cdn.sanity.io/images/xm425c9d/production/9af0a44a71ea24f3567a5b6881096d1f162e433e-4250x4250.png?fm=webp)
Create your audience list
With IQM, you can create audience lists based on users' location visitation behavior data. Location can be your own brand, a competitor, or all businesses of a specific category. To add further, these audience lists can be fully customized based on consumers’ demography, lifestyles, behavior, and interests.
Specially curated audience segments
Most up-to-date audience segments
Privacy safe audience segments
![IQM DSP Platform - Retail Vertical - Planning - Create Your Audience List](https://cdn.sanity.io/images/xm425c9d/production/d33aa05806401154e4b7aca5c04371e1ba7c4288-1975x1400.png?fm=webp)