IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcast
series that spotlights leaders across healthcare media and technology. In the episode, Kris
shares his perspective on why healthcare marketing requires a fundamentally different approach
than traditional ad tech. Drawing from his entrepreneurial journey, Qiu discusses that
understanding human behavior and building trust are fundamental to IQM’s identity-first
infrastructure model.

The conversation explores that healthcare’s complexity is not simply rooted in regulation, but in
the nuanced patient-provider decision-making process that marketers must navigate responsibly
and effectively.

The discussion also dissects why generic ad tech infrastructure often falls short in healthcare,
where fragmented identities, privacy expectations, compliance requirements, and long decision
journeys demand purpose-built solutions. Kris shared why purpose-built healthcare platforms
consistently outperform general DSPs in regulated environments, why compliance must be built
into the foundation rather than layered on, and how the industry is shifting toward continuous
decision intelligence. Learn more about IQM’s belief why expanding targeting beyond physicians
to the broader care team can materially influence prescription outcomes, and where human
judgement remains critical as AI automates more of the healthcare marketing decision stack.

To listen to the full episode, please follow the link HERE.