Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn’t caught up, you could be spending media dollars against maps that no longer exist.

Layer on the industry-wide reliance on zip codes, which routinely split districts, and agencies risk paying to reach voters who can’t legally cast a ballot for their candidate. For down-ballot races running on tight budgets, that’s wasted spend and a credibility problem waiting to happen; the kind of call from an advertiser that ends an account.

Before your next buy, ask two questions:

1. Is our district data reflecting the lines as they stand today?
2. Is our targeting built on actual district boundaries or zip lists?

IQM can help you answer both. Our partnership with L2 keeps district lines current as redistricting laws are passed and upheld, refreshed weekly, so your congressional and state legislative targets reflect where things actually stand. We target the real, drawn district (never zip codes) and our geo-farming tools let you build audiences based on verified presence in a district over time, not just a moment.

Think of it as an insurance policy for your accuracy.

Reach out to see how IQM keeps your district targeting precise this cycle.