Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media agencies, this window is a make-or-break moment.

Fail to target early and absentee voters specifically, and you’re stuck with two bad options: blanket the whole district (wasting budget) or skip them entirely (wasting persuasion and GOTV opportunities). Either way, your candidate loses ground, and eventually, so does your agency’s reputation and revenue.

The fix starts with data. If someone voted absentee or early in 2024, odds are they’ll do it again in 2026. Bring your own voter profiles or layer in fresh 2026 inclusion segments to reach these voters before they decide.

IQM makes this effortless. As a DMP + DSP in one with direct integrations into all the most popular political data sources, we deliver higher match rates at lower cost, with no subscription fees and no cost until you activate a campaign. Build your targeting now, spend nothing until you’re ready.

The countdown has started. Ready to catch early voters before they walk into the booth? Fill out the form below, let’s talk.