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Compliant by Design: Building a Demand Side Platform That Meets Healthcare’s Toughest Standards

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;…

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information,…

Are General DSPs Failing Healthcare and Pharma Brands? 

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation,…

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of…

IQM Launches Power Segments

New solution leverages the power of proximity to influence lawmakers, their staff and their closest inner circles NEW YORK – July 17, 2025 – IQM Advertising…
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What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

Microsoft’s decision to sunset Xandr marks another significant shift in the ever-evolving digital advertising landscape. As the ecosystem continues to consolidate…

IQM Makes Two New Appointments To Bolster Political & Advocacy And Enterprise Offerings

Industry veterans Kenny Day and Nathan Romberg join the company as SVP of Political and Advocacy and VP of Enterprise Sales NEW YORK – May 1, 2025 – IQM…

Duchesnay Pharmaceutical Group Leverages IQM’s Healthcare Capabilities to Break Down Barriers to Entry for New Treatment Option

Duchesnay Pharmaceutical Group recently introduced Osphena, a unique type of drug used to treat moderate to severe vaginal dryness and painful intercourse due to…

Médunik USA Uses Niche Targeting Through IQM to Drive Patient Awareness for Rare Disease Drug

Médunik USA, a division of Duchesnay Pharmaceutical Group, launched Siklos, a prescription medication with the intention to reduce painful blood transfusions in…

IQM Makes Two Key Promotions to Leadership Team

IQM today announced that it has promoted Darshan Khatri to Chief Customer Officer and Matthew Dybwad to Chief Revenue Officer. New York, NY – February 20,…

IQM Advertising Corporation Expands Leadership Team With Four New Hires Across The Global Business

New leaders bring specialized expertise, building more opportunity for the verticalized global media buying platform New York, NY – December 18, 2024 – IQM,…

Three Pillars For Successfully Advertising In Sensitive Industries

In this article, our CEO Kris Qiu shares three essential pillars for successfully advertising in sensitive industries, highlighting how to navigate challenges…
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