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IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow NEW YORK, August 6, 2026 — IQM Advertising…

The New Battleground: Connected TV and the Future of Campaign Advertising

By Kris Qiu Originally published in Forbes. For decades, political advertisers have relied on a familiar playbook: Blanket the airwaves with linear television…

IQM Debuts VoterTV+: A Precision Political Suite Engineered for Deduplicated Reach and the Voters Linear TV Can’t Touch

As 2026 midterm political ad spend surges toward $11B, VoterTV+ unifies Linear and Digital to expose duplication, surface unreachable voters, and deliver a client‑ready…

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

If you missed our recent webinar with Campaigns & Elections, "Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns," we've got you covered! The…

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

By Matthew Dybwad Background on Campaign Finance and the Recent Ruling For decades, campaign finance rules forced national parties to bifurcate their efforts.…
IQM Wins 2026 Reed Award for Power Segments

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

We are proud to share that IQM Power Segments has been named Best New Product - Non-Partisan at the 2026 Reed Awards. While we’re honored by the recognition,…

IQM Named Best Demand Side Technology at the 2025 AdExchanger Awards

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Global platform recognized for its dedication to the world’s most regulated industries and driving impressive results in political and healthcare advertising NEW…

Five Lessons From Fierce Pharma Week 2025

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Fierce Pharma Week 2025 in Philadelphia wasn’t just another industry gathering. It was a vivid showcase of how healthcare and pharmaceutical brands are rewriting…

Compliant by Design: Building a Demand-Side Platform That Meets Healthcare’s Toughest Standards

In the world of digital advertising, few sectors are as tightly regulated or as high-stakes as healthcare. Precision, privacy, and compliance are not just benchmarks;…

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information,…

Are General DSPs Failing Healthcare and Pharma Brands? 

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation,…

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of…
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