As the final push nears, inventory anxiety peaks. You’ve likely heard the warning: the inventory you need will sell out if you don’t lock it in now. For most inventory, that’s a myth. Publishers create scarcity narratives to drive advance sales, while programmatic access reaches nearly all inventory, all the time.

Weigh your options carefully. Programmatic guaranteed deals lock in price and inventory but strip away flexibility; no adjusting flight dates, budgets, or targets mid-flight. Private marketplace deals offer more certainty without full lock-in. The open exchange gives you the most control. Don’t over-commit your budget to pre-buys out of fear alone.

Bring your PG and custom PMP deals directly into our platform alongside the open exchange, so every investment reports through one view. We offer thousands of pre-negotiated PMP deals across sports, news, and live events, plus premium CTV inventory organized by the networks and streaming sources you already recognize. Full transparency at the site and app level means you always know what you’re buying, and our bid optimization works every day to secure it at the lowest available price.

Trade inventory anxiety for inventory clarity. Talk to our team today.