Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.
Marketers Are Ditching Agencies for In-House Programmatic Media Buying Services. Can It Work For You?
The do-it-yourself (DIY) spirit has finally reached the world of marketing and media buying. The current trend of developing more internal solutions to address business challenges could reduce the role of external agencies for years to come.
The Digital Future of the Voter Roll.
U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.
Women Will Drive the Mainstream Acceptance of Self-Driving Cars.
There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending. Their power has buoyed their growing influence in politics, business, and the environment. But women do lag behind in a key aspect of public life, namely the early adoption of technology; especially artificial intelligence (AI).
West Virginia Is Currently in the Firm Hands of Conservatives. We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.
Let’s ROCK YOUR VOTERS!
IQM has evolved into a leading data-driven political marketing solutions provider. Customers and end-users can now access state-of-the-art predictive models of voter motivations, enthusiasm, and the level of open-mindedness.
Countries Most Active Voters Love Sports. Pundits have accused American voters of treating politics like a team sport — and they may be more right than they realize.