Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or lookalikes.

Early match rates are strong: 45% against generic audiences, a 3X increase on direct match rates with IQM’s identity graph on X inventory. That’s precision most political buyers haven’t had on this platform before.

Getting started is simple

1. Onboard your voter file to IQM.
2. Build voter- and issue-based audiences.
3. Activate on X, buying against the matched voter file instead of national reach.

The result: delivery lands on voters in your target districts, coordinated with the CTV and display already in flight.

It’s easy to add to your current plan

• Existing native creative runs as-is: no reformatting or production delay.
• Activate through managed service IOs or a self-serve IQM DSP seat, whichever you already use.
• Real-time, in-feed political conversation, right as the news cycle forms.

Inventory

Inventory spans native content, video, and app install ads, plus immersive mobile vertical video display.

With midterms approaching, the window to onboard and launch is narrow. Schedule a time with our team below to see match rates against your specific voter file.