Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

October 15, 2026 | 1 min read

Healthcare Stat of the Week: Why 78% of Patients Still Want to See a Doctor First

A UK study found 78% of patients said they’d prefer to see a doctor before a nurse, underscoring that physicians remain the preferred first point...

Political

Blog

October 14, 2026 | 4 min read

IQM and StatSocial Help Campaigns Keep Pace with Midterm Voters’ Changing Political Interests

Six exclusive audiences complement traditional voter files, helping campaigns respond to the issues and conversations shaping national, state and local races. WASHINGTON, DC, October 14,...

Political

Blog

October 12, 2026 | 2 min read

Compliance Has Terrible Branding

By Kris Qiu, CEO When people hear “compliance,” they picture someone from legal showing up at the end of the process to say, “You can’t...

Healthcare

Blog

October 9, 2026 | 1 min read

Healthcare Stat of the Week: 40% of Prescriptions Aren’t Written by Doctors

Roughly 40% of U.S. prescriptions, about a billion scripts a year, are now written by nurse practitioners (NPs) and physician assistants (PAs) rather than doctors,...

Facing Your Inventory Fears Head-On This Election Cycle

Political

Blog

September 30, 2026 | 1 min read

Facing Your Inventory Fears Head-On This Election Cycle

As the final push nears, inventory anxiety peaks. You’ve likely heard the warning: the inventory you need will sell out if you don’t lock it...

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

Healthcare

Blog

September 21, 2026 | 2 min read

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

It’s no surprise that AI dominated conversations at Fierce Pharma this year, and the leaders that we spoke with agreed on something deeper: AI only...

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political

Blog

September 16, 2026 | 1 min read

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or...

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Political

Blog

September 14, 2026 | 1 min read

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign will...

10 Days to the First Early Voting: What Agencies Need to Know

Political

Blog

September 8, 2026 | 1 min read

10 Days to the First Early Voting: What Agencies Need to Know

Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media...

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Political

Blog

September 1, 2026 | 1 min read

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard practically...

Political

Blog

August 31, 2026 | 2 min read

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

By Adam Prather, Political & Advocacy Director The Fourth Circuit’s decision to block the FCC’s expansion of lowest-unit broadcast advertising rates could meaningfully reshape how...