Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

August 12, 2025 | 5 min read

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

In the shifting sands of healthcare marketing, precision is no longer a luxury. It’s a necessity. Healthcare providers (HCPs) face a deluge of information, channel...

Healthcare

August 6, 2025 | 5 min read

Are General DSPs Failing Healthcare and Pharma Brands?

Programmatic advertising has fundamentally reshaped how brands buy digital media. With its promise of real-time bidding, scalable targeting, and automation, the model has brought efficiency...

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Cross-Industry

July 29, 2025 | 4 min read

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of healthcare...

Cross-Industry

July 17, 2025 | 3 min read

IQM Launches Power Segments

New solution leverages the power of proximity to influence lawmakers, their staff and their closest inner circles NEW YORK – July 17, 2025 – IQM...

What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

Cross-Industry

May 29, 2025 | 3 min read

What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

Microsoft’s decision to sunset Xandr marks another significant shift in the ever-evolving digital advertising landscape. As the ecosystem continues to consolidate and transform, it highlights...

IQM Makes Two New Appointments To Bolster Political & Advocacy And Enterprise Offerings

Cross-Industry

May 1, 2025 | 3 min read

IQM Makes Two New Appointments To Bolster Political & Advocacy And Enterprise Offerings

Industry veterans Kenny Day and Nathan Romberg join the company as SVP of Political and Advocacy and VP of Enterprise Sales NEW YORK – May...

Healthcare

April 7, 2025 | 3 min read

Duchesnay Pharmaceutical Group Leverages IQM’s Healthcare Capabilities to Break Down Barriers to Entry for New Treatment Option

Duchesnay Pharmaceutical Group recently introduced Osphena, a unique type of drug used to treat moderate to severe vaginal dryness and painful intercourse due to menopause....

Médunik USA Uses Niche Targeting Through IQM to Drive Patient Awareness for Rare Disease Drug

Healthcare

April 7, 2025 | 4 min read

Médunik USA Uses Niche Targeting Through IQM to Drive Patient Awareness for Rare Disease Drug

Médunik USA, a division of Duchesnay Pharmaceutical Group, launched Siklos, a prescription medication with the intention to reduce painful blood transfusions in adults and children...

IQM Makes Two Key Promotions to Leadership Team

Cross-Industry

February 20, 2025 | 3 min read

IQM Makes Two Key Promotions to Leadership Team

IQM today announced that it has promoted Darshan Khatri to Chief Customer Officer and Matthew Dybwad to Chief Revenue Officer. New York, NY – February...

December 14, 2024 | 3 min read

IQM Advertising Corporation Expands Leadership Team With Four New Hires Across The Global Business

New leaders bring specialized expertise, building more opportunity for the verticalized global media buying platform New York, NY – December 18, 2024 – IQM, the...

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Cross-Industry

November 12, 2024 | 5 min read

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly who...

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

Political

October 15, 2024 | 3 min read

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

When it comes to voter data, it’s natural for both voters and advertisers to have questions—or even concerns. After all, nobody wants to feel like...

Blog

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

Are General DSPs Failing Healthcare and Pharma Brands?

IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

IQM Launches Power Segments

What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

IQM Makes Two New Appointments To Bolster Political & Advocacy And Enterprise Offerings

Duchesnay Pharmaceutical Group Leverages IQM’s Healthcare Capabilities to Break Down Barriers to Entry for New Treatment Option

Médunik USA Uses Niche Targeting Through IQM to Drive Patient Awareness for Rare Disease Drug

IQM Makes Two Key Promotions to Leadership Team

IQM Advertising Corporation Expands Leadership Team With Four New Hires Across The Global Business

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

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