Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

December 14, 2024 | 3 min read

IQM Advertising Corporation Expands Leadership Team With Four New Hires Across The Global Business

New leaders bring specialized expertise, building more opportunity for the verticalized global media buying platform New York, NY – December 18, 2024 – IQM, the...

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Cross-Industry

Blog

November 12, 2024 | 5 min read

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly who...

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

Political

Blog

October 15, 2024 | 3 min read

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

When it comes to voter data, it’s natural for both voters and advertisers to have questions—or even concerns. After all, nobody wants to feel like...

Three Pillars For Successfully Advertising In Sensitive Industries

Cross-Industry

Blog

October 10, 2024 | 2 min read

Three Pillars For Successfully Advertising In Sensitive Industries

In this article, our CEO Kris Qiu shares three essential pillars for successfully advertising in sensitive industries, highlighting how to navigate challenges with compliance, expert...

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

Political

Press Release

October 8, 2024 | 2 min read

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

IQM and L2 Data announced a new offering that enables advertisers to go beyond standard Voter ID targeting by providing insights mid- and post-campaign as...

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Cross-Industry

Blog

August 6, 2024 | 4 min read

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Let’s face it—video is everywhere. From TikTok on smartphones to Netflix on smart TVs, consumers are glued to screens of all shapes and sizes. For...

Identity Resolution: A Guide to IQM’s Identity Graph

Cross-Industry

Blog

July 9, 2024 | 6 min read

Identity Resolution: A Guide to IQM’s Identity Graph

IQM’s Identity Graph The average American has 22 connected devices*, providing both opportunities and challenges for advertisers. The key to effectively reaching your audience throughout...

Healthcare

Press Release

May 14, 2024 | 2 min read

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

IQM has hired Anil Dobhal to the newly created role of Head of Healthcare for Product and Tech, joining the company’s leadership team. Dobhal will...

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Cross-Industry

Blog

April 11, 2024 | 5 min read

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage of...

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Political

Case Study

March 21, 2024 | 4 min read

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

In 2023, Democratic Governor Andy Beshear was running for a second term in Kentucky. To stave off a Republican challenger in a red state, Gov....

Data360 Announces Strategic Partnership with IQM

Healthcare

Press Release

March 12, 2024 | 2 min read

Data360 Announces Strategic Partnership with IQM

Data360, Inc. announced a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs)...

Press Release

January 2, 2024 | 1 min read

IQM Announces New CEO Appointment

IQM Corporation today announced the appointment of its Co-founder and Chief Operating Officer, Kris Qiu, to the role of Chief Executive Officer effective January 1,...

Blog

IQM named Best Demand Side Technology at the 2025 AdExchanger Awards

IQM Advertising Corporation Expands Leadership Team With Four New Hires Across The Global Business

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

Three Pillars For Successfully Advertising In Sensitive Industries

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Identity Resolution: A Guide to IQM’s Identity Graph

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Data360 Announces Strategic Partnership with IQM

IQM Announces New CEO Appointment

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