In this article, our CEO Kris Qiu shares three essential pillars for successfully advertising in sensitive industries, highlighting how to navigate challenges with compliance, expert teams, and innovation. Below, we’ve included the first three paragraphs of the article—head over to Forbes to read the full piece and uncover Kris’s expert insights.

Originally published in Forbes, October 10, 2024

Imagine stepping into a haunted house. The lights flicker, shadows move where they shouldn’t, and there’s an eerie creak with every step you take. Most people pause at the entrance, glance around nervously and quickly decide this isn’t for them.

Much like this haunted house, advertising in industries that are highly regulated is something many demand-side solutions fear and avoid. But for those who are brave enough to venture inside, the rewards are there—if you can survive the twists and turns.

Demand-side platforms (DSP) rooted in highly regulated and compliance-heavy verticals love a good jump scare. Seeing the successes (and failures) of a politically-rooted DSP, I’ve learned a lot along the way. These learnings have helped me develop a winning formula for success across a multitude of verticals that others wouldn’t touch with a ten-foot pole.

While the political space is a heavy hitter in this industry, other verticals categorized in this highly regulated sector have expanded throughout the industry to include healthcare and pharma, cannabis, alcohol and gambling.

To read the full article and gain deeper insights, visit Forbes.com