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Archive for: Cross-Industry

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IQM Launches Industry-First Nurse Targeting Product for Healthcare Clients

IQM Launches Power Segments

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What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

IQM Makes Two New Appointments To Bolster Political & Advocacy And Enterprise Offerings

IQM Makes Two Key Promotions to Leadership Team

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The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Three Pillars For Successfully Advertising In Sensitive Industries

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Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

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Identity Resolution: A Guide to IQM’s Identity Graph

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Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

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