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Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign…

10 Days to the First Early Voting: What Agencies Need to Know

Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media…

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard…

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

By Adam Prather, Political & Advocacy Director The Fourth Circuit's decision to block the FCC's expansion of lowest-unit broadcast advertising rates…

Turn Voter Data Into Cross-Device Reach You Can Prove

We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can prove you actually reached…

Join IQM at Fierce Pharma Week in Philadelphia

The care decision has moved from one prescriber to a whole team, and we're here to help you move with it. IQM maps the full care unit: patient to provider,…

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn't caught up, you could be…

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion…

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with precision.…

Why the Publicis Acquisition of LiveRamp Validates What IQM Has Always Known About Identity

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to own their identity stack. The…

Lead with the Core Argument Beyond the Physician: Why Healthcare Marketing Demands Purpose-Built Infrastructure

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology.…
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The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly…
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