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Turn Voter Data Into Cross-Device Reach You Can Prove

We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can prove you actually reached…

Join IQM at Fierce Pharma Week in Philadelphia

The care decision has moved from one prescriber to a whole team, and we're here to help you move with it. IQM maps the full care unit: patient to provider,…

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn't caught up, you could be…

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion…

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with precision.…

Why the Publicis Acquisition of LiveRamp Validates What IQM Has Always Known About Identity

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to own their identity stack. The…

Lead with the Core Argument Beyond the Physician: Why Healthcare Marketing Demands Purpose-Built Infrastructure

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology.…
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The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly…
A conceptual image of a ballot box in orange with a checkmark icon on the front. A hand is placing a ballot into the box, while data visualizations like charts and graphs emerge around it against a green background. The image conveys themes of data transparency and informed decision-making

Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

When it comes to voter data, it’s natural for both voters and advertisers to have questions—or even concerns. After all, nobody wants to feel like their personal…
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IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

IQM and L2 Data announced a new offering that enables advertisers to go beyond standard Voter ID targeting by providing insights mid- and post-campaign as to specifically…
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Identity Resolution: A Guide to IQM’s Identity Graph

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IQM's Identity Graph The average American has 22 connected devices*, providing both opportunities and challenges for advertisers. The key to effectively reaching…
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Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage…
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