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Healthcare Stat of the Week: Nurses Are America’s Most Trusted Profession

Gallup's annual trust poll consistently ranks nurses as the most trusted profession in the country, with 75% of respondents saying they highly or very highly…

Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks

By Kenny Day, SVP Head of Political at IQM With the midterms around the corner, media agencies are in their fourth quarter, literally and metaphorically.…

Healthcare Stat of the Week: Why 78% of Patients Still Want to See a Doctor First

A UK study found 78% of patients said they'd prefer to see a doctor before a nurse, underscoring that physicians remain the preferred first point of contact. Why…

IQM and StatSocial Help Campaigns Keep Pace with Midterm Voters’ Changing Political Interests

Six exclusive audiences complement traditional voter files, helping campaigns respond to the issues and conversations shaping national, state and local races. WASHINGTON,…

Compliance Has Terrible Branding

By Kris Qiu, CEO When people hear “compliance,” they picture someone from legal showing up at the end of the process to say, “You can’t do that.”…

Healthcare Stat of the Week: 40% of Prescriptions Aren’t Written by Doctors

Roughly 40% of U.S. prescriptions, about a billion scripts a year, are now written by nurse practitioners (NPs) and physician assistants (PAs) rather than doctors,…

Facing Your Inventory Fears Head-On This Election Cycle

As the final push nears, inventory anxiety peaks. You've likely heard the warning: the inventory you need will sell out if you don't lock it in now. For most…

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

It’s no surprise that AI dominated conversations at Fierce Pharma this year, and the leaders that we spoke with agreed on something deeper: AI only delivers…

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or lookalikes. Early…

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign…

10 Days to the First Early Voting: What Agencies Need to Know

Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media…

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard…
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