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Facing Your Inventory Fears Head-On This Election Cycle

As the final push nears, inventory anxiety peaks. You've likely heard the warning: the inventory you need will sell out if you don't lock it in now. For most…

Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026

It’s no surprise that AI dominated conversations at Fierce Pharma this year, and the leaders that we spoke with agreed on something deeper: AI only delivers…

X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms

Political advertisers can now activate on X directly through the IQM DSP, targeting Voter IDs from their own voter file instead of interest proxies or lookalikes. Early…

Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle

Every election cycle, candidates are racing for the same limited pool of voter attention, creating one of the most saturated advertising environments any campaign…

10 Days to the First Early Voting: What Agencies Need to Know

Early voting keeps growing every cycle, and in 10 days, voters in Minnesota, South Dakota, Virginia, and Vermont can start casting ballots. For political media…

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard…

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

By Adam Prather, Political & Advocacy Director The Fourth Circuit's decision to block the FCC's expansion of lowest-unit broadcast advertising rates…

Turn Voter Data Into Cross-Device Reach You Can Prove

We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can prove you actually reached…

Join IQM at Fierce Pharma Week in Philadelphia

The care decision has moved from one prescriber to a whole team, and we're here to help you move with it. IQM maps the full care unit: patient to provider,…

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn't caught up, you could be…

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion…

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with precision.…
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