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A vibrant network visualization featuring a central lightbulb icon with a lock symbol inside, representing security and innovation. Surrounding the lightbulb are connected headshots of diverse individuals, linked through a network of lines and nodes over a gradient background of orange and green.

The Secret to Smarter Advertising: How a DSP, DMP, and Identity Graph Work Together

Let’s talk about one of the biggest challenges in digital advertising Let’s talk about one of the biggest challenges in digital advertising: knowing exactly…
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Understanding Voter Data Transparency: It’s Not as Scary as It Sounds

When it comes to voter data, it’s natural for both voters and advertisers to have questions—or even concerns. After all, nobody wants to feel like their personal…
A black rectangular image featuring the IQM logo on the left in bold orange and teal lettering and the L2 logo on the right in red with the tagline 'Better Data, Better Decisions.' The design communicates precision and data-driven insights.

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

IQM and L2 Data announced a new offering that enables advertisers to go beyond standard Voter ID targeting by providing insights mid- and post-campaign as to specifically…
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Identity Resolution: A Guide to IQM’s Identity Graph

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IQM's Identity Graph The average American has 22 connected devices*, providing both opportunities and challenges for advertisers. The key to effectively reaching…
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Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage…

IQM Announces New CEO Appointment

IQM Corporation today announced the appointment of its Co-founder and Chief Operating Officer, Kris Qiu, to the role of Chief Executive Officer effective January…
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