Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

May 14, 2024 | 2 min read

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

IQM has hired Anil Dobhal to the newly created role of Head of Healthcare for Product and Tech, joining the company’s leadership team. Dobhal will...

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Cross-Industry

April 11, 2024 | 5 min read

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage of...

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Political

March 21, 2024 | 4 min read

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

In 2023, Democratic Governor Andy Beshear was running for a second term in Kentucky. To stave off a Republican challenger in a red state, Gov....

Data360 Announces Strategic Partnership with IQM

Healthcare

March 12, 2024 | 2 min read

Data360 Announces Strategic Partnership with IQM

Data360, Inc. announced a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs)...

January 2, 2024 | 1 min read

IQM Announces New CEO Appointment

IQM Corporation today announced the appointment of its Co-founder and Chief Operating Officer, Kris Qiu, to the role of Chief Executive Officer effective January 1,...

Blog

What Microsoft’s DSP Exit Means for Advertisers — and Why IQM is Built for Change

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Data360 Announces Strategic Partnership with IQM

IQM Announces New CEO Appointment

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