Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

October 10, 2024 | 2 min read

Three Pillars For Successfully Advertising In Sensitive Industries

In this article, our CEO Kris Qiu shares three essential pillars for successfully advertising in sensitive industries, highlighting how to navigate challenges with compliance, expert...

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

Political

October 8, 2024 | 2 min read

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

IQM and L2 Data announced a new offering that enables advertisers to go beyond standard Voter ID targeting by providing insights mid- and post-campaign as...

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Cross-Industry

August 6, 2024 | 4 min read

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Let’s face it—video is everywhere. From TikTok on smartphones to Netflix on smart TVs, consumers are glued to screens of all shapes and sizes. For...

Identity Resolution: A Guide to IQM’s Identity Graph

Cross-Industry

July 9, 2024 | 6 min read

Identity Resolution: A Guide to IQM’s Identity Graph

IQM’s Identity Graph The average American has 22 connected devices*, providing both opportunities and challenges for advertisers. The key to effectively reaching your audience throughout...

Healthcare

May 14, 2024 | 2 min read

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

IQM has hired Anil Dobhal to the newly created role of Head of Healthcare for Product and Tech, joining the company’s leadership team. Dobhal will...

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Cross-Industry

April 11, 2024 | 5 min read

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

In programmatic advertising, understanding your audience data is critical to campaign success. One key factor to consider is your match rate – the percentage of...

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Political

March 21, 2024 | 4 min read

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

In 2023, Democratic Governor Andy Beshear was running for a second term in Kentucky. To stave off a Republican challenger in a red state, Gov....

Data360 Announces Strategic Partnership with IQM

Healthcare

March 12, 2024 | 2 min read

Data360 Announces Strategic Partnership with IQM

Data360, Inc. announced a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs)...

January 2, 2024 | 1 min read

IQM Announces New CEO Appointment

IQM Corporation today announced the appointment of its Co-founder and Chief Operating Officer, Kris Qiu, to the role of Chief Executive Officer effective January 1,...

Blog

Targeting HCPs with Precision: Rethinking Engagement in a Fragmented Healthcare World

Three Pillars For Successfully Advertising In Sensitive Industries

IQM and L2 Release New Voter Data Insights to Include Names in Ad Reports

Screens Are Everywhere—Programmatic Makes Sure Your Ads Are Too

Identity Resolution: A Guide to IQM’s Identity Graph

IQM Appoints Anil Dobhal to the Newly Created Position of Head of Healthcare

Active Match Rate vs. Open Match Rate: Which Matters Most for Your Programmatic Campaigns?

Governor Andy Beshear Leverages IQM’s Data & Targeting Capabilities to Win Hotly-Contested Second Term

Data360 Announces Strategic Partnership with IQM

IQM Announces New CEO Appointment

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