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Integrate the online and offline worlds

Use online data to optimize offline experiences. Get the most of IoT technologies to improve your online and offline sales. Maximize signals, address customers in context with place, time, events, and other information.

Deliver the right message at the right time all the time

Find the inventory with the highest probability to influence and convert present customers.


Capture consumers’ real world behavior to get reliable insights

Get real insights by capturing location-based customers information, enriching it with online and offline information, and visualizing your audience in real time

Make the Buying Process smooth and easy

With audiences easy to visualize, the seller can demonstrate value and the buyer can pay with confidence.

IQM Decodes your Customers' Shopping Genome

A Customer Shopping DNA(CS-DNA) carries the genetic and learned instructions used in the selection, purchasing, usage, and recommendation of products and services by all customers. By mapping all the combinations we create more than a 360 view, we achieve a truly 3D understanding of your audience.

Building Blocks

Online Behaviour
Offline Behaviour
Personal Traits
Needs & Intents

Online Behaviour

Social traits - Social networks, connections, engagement, and more. Mobile traits - apps categories, usage, engagement. Digital traits - Search, content consumption and more

Needs and Intents

Psychographics, precise interests including activities, causes, entertainment, lifestyle, professional, and more. Shopping cart abandonments, product research, CRM, and others. Events

Personal Traits

Demographics (age, gender, home location, household Income, native language, and ethnicity) Technology usage and preferences Cultural cues Regional cues

Offline behavior

Precise real-time and historical location information, frequent places, competitors visits, unusual locations, and more Store Purchases and buyers remorse signals Expenditure patterns

One Source of Intelligence - Countless Benefits

Map and view the location of predefined customers’ cluster in real-time

Use past consumer behavior to plan and prepare for future events

Understand consumer flow and behavior under different conditions

Pre-target based on audience intelligence data and environmental signal

Target audience with the right message, at the right place and time for the right price

Retarget based on interaction with mobile ads.

Find out the real profile of your customers persona

Find out what are customers consuming and the places they are visiting

See consumer behavior in their physical environment in real-time.

Follow relevant audiences in the physical world based on their current location.

Track audiences based on their historical location visitation

Track audiences’ mobile and desktop usage.

Create incentives, promotions, and A/B tests in real time.

Improve the venue messaging and targeting

Provide businesses promotion attribution information

Match Audience’s DeviceIDs to brand’s 1st party data

Match Audience’s DeviceID to email, and phone number by leveraging 3rd party data

Match bidirectionally customers cluster with products and services