Why IQM
IQM Vs Other Platforms
We understand that users are different for each industry. That is why IQM is focused on building an industry specific DSP platform and we do it right.
| Features | IQM | Other Generic Programmatic Platforms |
|---|---|---|
| Industry Specific Programmatic Platform | ||
| Audience Matching | Partially | |
| Cookie-less User Identity Graph | ||
| AI Driven Campaign Optimization | ||
| Ad Server | ||
| Campaign Insights | ||
| Audience Insights | Partially | |
| Hyper Local Location Targeting | ||
| Contextual Targeting | ||
| Audience Extension to Social, Search, Email, SMS, and Direct Marketing |